People are drawn to associations around four drivers: interest, issue, discipline, or geography. This fact hasn’t changed. However, with the proliferation of technology that permits wide and instantaneous sharing of information and knowledge, getting together is easier than ever. Add the entrance of the millennial generation, the most collaborative generation in human history, into the workforce and association membership and we have a new playing field for associations. Associations need not cede their place as home for professional community if we place member collaboration and engagement as a priority, seek new models and invest in developing volunteers to lead us. Tapping our original research on components and key analytical tools, Mariner assists national organizations in evaluating, refining or rebuilding, and monitoring component programs. Tap Mariner’s experience in nurturing and growing member communities to improve yours.
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According to Inc., “Websites like Meetup have created an entire sub-industry for events.” That’s right em>Inc. is saying the DIY events and Meetups are disrupting events industry. And that’s not all they are disrupting. Back in 2012, we first pointed to the WordPress Meetup in a post on The New Competition for Our Association Chapters.
What can you learn from a dozen very different associations evaluating and re-imagining their geographic components in the U.S. and globally? We're knee-deep in work with seven associations and have in the past four years walked alongside five others on this journey from where we are seeing four key trends or observations about chapters that are urging us to break out of the mold.
This morning I opened a new container of a certain product only to discover that it was barely 2/3 full. Of course, the container was marked with the standard “Packaged by weight not volume. Contents may settle during shipping and handling,” but this was a simple powder. How much settling could have occurred? Now I don’t necessarily have a problem with the actual amount in that container—it is, after all, what I paid for. I just have a problem with the initial appearance of much more.
Related Case Studies
We share our journey with the American Association of Diabetes Educators to diagnose and overcome stagnancies within its chapters without overlooking the needs of the members.
American Association of Diabetes Educators re-invented their chapter and special interest group structure to address the new member & volunteer.
Talking with Joshua Paul, Socious, about the annual meeting session & association trends