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Mariner Management & Marketing LLC

Resources

This area contains blog posts, videos, white papers, case studies and slide decks. Use the Resource Finder controls on the right side (mobile users at page bottom) to search or filter the content shown on this page.

Blog
Sep 15
Peter Houstle

Just had an interesting conversation with the president of one of our management clients who is grappling with the opportunity/threat of independent, self-forming networking groups.

  • The opportunity?...providing a benefit to underserved segments of the membership.
  • The threat?...degradation of the brand if the resulting experience fails to meet expectations.
Blog
Sep 13
Peggy Hoffman

Over the past couple of years, we've been working with a number of associations on the issue of how to address the struggles of the current chapter.

Blog
Sep 12
Peggy Hoffman

Interesting post from one of my daily reads: "Is ASAE Dying?" asks Maddie Grant. She challenged us further with this question: "Assuming you think ASAE does have a value for you, what should it do as a leadership model to counteract this?"

Blog
Sep 09
Peggy Hoffman

Maddie Grant continues the debate on membership pricing models in her posting More on Free is the Future with a strong 'yes' to Scott Oser's question "Would mission be as important if anyone could join just by signing up for free" posed in response to Maddie's other posting on the subject (see a pattern here?). (For those who want to read more check out Jason Della Rocca's posting on Acronym.)

Blog
Sep 06
Peggy Hoffman

The debate goes on – on Acronym, in blogs, across phone lines and even across desks. The debate is about strategic planning.

Blog
Sep 05
Peggy Hoffman

As Sarah Palin’s acceptance speech ended Wednesday night I dashed off a tweet asking what’s the GOP’s issue with community organizers – figuring of course that I was probably being overly sensitive. Then overnight I found myself just one of thousands of voices. And why not?

Blog
Sep 04
Peggy Hoffman

Seth Godin's posting on "Fixing The One Big Thing" offers a simple but powerful message (but then would you expect less from Seth?): if your one big thing is really and truly part of what makes you successful, keep it; otherwise dump it. He gives two wonderful examples: Joe Biden and DiFara's Pizza in NY. Biden's long-windedness is his one big thing while 90 minutes to prepare their pizza is DiFara's. Complaints are lodged about both.

Blog
Sep 03
Peggy Hoffman

An interesting question was posed to Amy Dickinson of Ask Amy in her Sept. 2 column in the Washington Post that every association executive - volunteer managers in particular - should read. The writer, known only as Time for Change asked if there is a proper way to resign from organizations without citing specific reasons. "Time" had reached burn-out after 40 years of "volunteering countless hours."

Blog
Sep 02
Peggy Hoffman

The importance of associations is never clearer than when they are acting on their mission.

Blog
Aug 30
Peggy Hoffman

Jamie DeSimone, CAE, Director Membership & Chapter Relations for Independent Electrical Contractors led a off-the-beaten path conversation at ASAE & The Center's Annual Meeting last month which looked at what could be considered the "chapter-lite" model and even went a little further and talked about what is probably more appropriately consider the "anti-chapter" (meant as a compliment!). The session was titled Creating Local Community for Yourself and Your Association.

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