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Mariner Management and Whorton Marketing & Research conducted a 2006 study to examine the ROI of components by measuring the actual experience of members and found that chapters appear to have a powerful impact on association membership levels.
In 2004, there were 86,054 trade and professional associations, and 1,010,365 philanthropic or charitable organizations. Based on ASAE & The Center’s benchmarking data, we can predict that slightly less than half of the associations have some sort of component: that is a sub-entity which offers members a place to “gather” that relates to their location, discipline or interest within the overall organization.
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