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Mariner Management & Marketing LLC

Truths about volunteering #6

Tuesday, March 24, 2009 - 4:44pm

The greater the percentage of involved members, the greater the potential recruiting power of an association.

Consider (1) the probability of being promoter of your association increases with involvement & (2) word-of-mouth is the greatest recruitment tool. That's the ROI of increasing volunteerism. Note: based on Decision to Join, ASAE & The Center.


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