It's not how much you spend on recognizing me that counts.
Conducting a series of focus groups with volunteer leaders, I heard loud and clear they were being asked to do more and more, and were recognized less and less. Later, a staff member approached one of the volunteers who had been in a early focus group and praised the person. The next day, that volunteer mentioned in a group that perhaps they had misspoken as they were a-glow from the thanks. You see, it's really the personal thanks that counts!