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Mariner Management & Marketing LLC

Telling Your Story

Monday, October 14, 2013 - 10:04pm

The Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA), has more than 300,000 subscribers, and Vidstatx lists it second in the top 100 most subscribed nonprofit and activism YouTube channels.

That is just one example that Elissa Leif and Barbara Haupt of MiniMatters Video shared with a group of inquisitive ASAE pros during the October Columbia Idea Swap. Visit their video channel for links to examples and other resources.

Check out their slide deck for an array of ideas and samples. 

A couple of cool points that I garnered include:

  • There’s a full spectrum of ideas that fit every association’s budgets. At the low end is creating a YouTube channel that curates good videos and sets your association up as a resource. Example: Autism Speaks which proves that with a YouTube channel and a playlist you can tell your story on a shoestring budget.
  • Create your association’s One Channel, YouTube’s (relatively) newly redesigned channel. Take that channel the next step like American Speech-Language-Hearing Association, which has 819 subscribers and more than 270,000 views or American Diabetes Association with 26679 subscribers and 1.9+ million views.
  • Add action buttons to turn your video into a response piece. YouTube offers an array of annotations including Speech Bubble, Spotlight (for highlighting areas in the video, and Note (for creating pop-up boxes).
  • Look beyond YouTube to Vimeo, Wistia, Brightcove, or Kaltura – all options that offer bells and whistles and branded channels.

Contact MiniMatters for their Six Top Ways to Optimize Your YouTube Channel.

And I’ll leave you with Five Video Projects You Can Do in 25 minutes or Less for additional inspiration.

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