PRSA, the Public Relations Society of America, is the PR central for some 22,000 professionals around the globe. And when they set the standards and share the effective practices for many PR issues, they are speaking for the profession at large. But every issue has a local twist or a local story. And that's where the chapter comes in. At PRSA Maryland, we don't duplicate PRSA, we add to it, we highlight the local story.
Last year, the riots in Baltimore garnered lots of national even global press. The local story is how that impacted the people of Baltimore. To get that story, you need to talk to the locals. PRSA Maryland did and we're having TJ Smith from the Baltimore Police Department talk about crisis communications from a local point of view.
How do your chapters bring the local to global?