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Mariner Management & Marketing LLC

Using visualization to create the chapter of the future

Saturday, September 30, 2017 - 11:47am

How can you move members and legacy chapter systems into the future? Two associations – one state, one global – used visualization in two different ways to help evolve their models to meet their changing memberships.

Bringing a graphic notetaker to capture the dialog at a chapter retreat helped RAPS volunteers and staff design and move to a new streamlined model. Regulatory Affairs Professionals Society is the largest global organization of and for those involved with the regulation of healthcare and related products, including medical devices, pharmaceuticals, biologics and nutritional products.

NCACPA tapped their inhouse graphics team to capture their volunteer task force’s conversation in an image. And then turning to a video studio, they told the story in an animated video. North Carolina Association of Certified Public Accountants serves more than 15,000 North Carolina’s CPAs, regardless of their area of accounting or professional climate.   

To further connect the task force to their vision, the group assembled puzzles of the new model.

putting the puzzle togetherteam work connecting the puzzle

And the results? Both associations have moved to new models the hallmark of which are nimble groups that focus on engaging members rather than administravia and checklists. Both have seen a growth in volunteerism, member involvement and satisfaction.

At CEX: Association Component Exchange on October 13, Lindsay Currie from RAPS and Jennifer Rowell from NCACPA will spill on the details in the opening session Exploring The Future of Chapters. (Registration still open.)

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