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Mariner Management & Marketing LLC

Association Executives

Blog
Feb 18
Peggy Hoffman

In 2008, the American Association of Diabetes Educators (AADE) was ready to create a new model for their chapters. Fast forward to February 2012, when on a volunteer leadership call, three local leaders shared how the new model is working in their states. We heard proof that volunteer leaders will embrace change and in fact make it their own. AADE had successfully thrown out the dirty bath water (old structure) without losing their members and volunteers.

Blog
Feb 15
Peggy Hoffman

A great conversation happened over on the ASAE Components Section Collaborate group. It began with a simple request for a sample committee charter or work plan; It morphed though into a dialog on the value of committees.

Blog
Feb 03
Peter Houstle

So I call the bank/ phone company/… to ask a question about my latest statement, for example, and  I get a voice mail prompt to enter my account number. After several more auto-queries (and often quite a few expletives), I get a human on the other end of the line. The first question they ask is…”What is your account number?”

Blog
Dec 12
Peggy Hoffman

Volunteer-managed chapters often struggle with the question, “At what point do we need to hire outside help?” The answer depends on several factors including an honest, accurate assessment of what needs to be done. (Note, a full discussion of the latter is another blog post on the propensity of chapters to mis-define themselves simply as mini-versions of the national association and thus burden themselves with far too broad a task list.) The decision to outsource is driven by three questions that get at financial and human resources.

Blog
Jan 10
Peggy Hoffman

Volunteers do follow rules ... if they can understand them.

Blog
Jan 05
Carol Blattau

Peggy challenges us all in her post Meme Time! How are you going to change the world in 2012? to post our goals for the coming year. For me it means continuing our project Association Volunteers! where we shine the spotlight on those people who give their time and talent to their professional associations. The project was launched in 2010 with the Association Volunteers! Facebook fan page where fans can share stories, find inspiration, and give thanks to those that have made a difference.

Blog
Jan 04
Peggy Hoffman

Just love a challenge which is why I couldn’t resist Maddie Grant’s meme (see my reply) or rthe latest from  KiKi L’Italien / Shelly Alcorn’s. There is certainly a part of me that abhors all the resolutions and cute exercises to set a tone for the new year. Let’s face it how many really stick or are even remembered?

 

Blog
Jan 02
Peggy Hoffman

Maddie Grant kicked off a Meme, in response to Craig Newmark’s post, asking all association peeps to answer “how are you going to change the world in 2012”.

Blog
Dec 21
Carol Blattau

In the December 14th posting on the Personal Branding Blog, Roger Parker discusses his strategies on a successful content marketing in 7 Content Marketing Tip for Small Business Success. The one point that really struck me was to think of your readers as students and you as the teacher.

Blog
Dec 15
Peggy Hoffman
  1. Breath deeply every day. I'm trying this and have to admit that I do feel better - instantly - when I breath in deeply and exhale slowly.
  2. Find a fun volunteer opportunity. Not one that you are *required* or *expected* to do. One that you just find enjoyable. I dance at church, at senior citizen homes ...
  3. Subscribe to National Geographic and Popular Science. Then allow yourself to read the editions you want to and ignore the others.
  4. Most chapters will do about 25% of what you (lead organization) want.
  5. Best kitchen investment: Pampered Chef Citrus peeler. Removes the hesitation to eat fresh oranges and grapefruit.
  6. Have a "contact us" page. This year we have received a dozen awesome and unexpected contacts through this page including one yesterday from a long, lost best friend!
  7. Find a trainer with a sense of humor and great sense of self. (Yes, I can recommend one.)
  8. Shop insurance agents regularly. (Note: they don't have a commitment loyalty.)
  9. Thank often but don't expect - or need - thanks in return.
  10. Remember birthdays. 
  11. Best quote of 2011: "But if we smartened up sooner, we'd end up dumber" - read the research behind it- it'll open your mind!
  12. There is a difference between governance and politics.
  13. Acknowledge others - thank you Seth for the blog inspiration!
  14. Mariner survived 10 years just by having a vision, working hard and believing.

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