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Mariner Management & Marketing LLC

Association Executives

Blog
Nov 29
Carol Blattau

The Mariner blog has been a bit quiet lately, but that doesn't mean the Mariner office has been. Quite the contrary.

Blog
Oct 25
Peter Houstle

In the November issue of Popular Science (yes, sometimes I do more than look at the pictures!), there’s a great article about one of the world’s foremost network theorists, Albert-Lazlo Barabasi. He recently developed a program, which using cell towers as nodes, allowed him to predict, with 93% accuracy, an individual’s location within one square mile.

Blog
Aug 14
A+ on a paper

A+ in kids blocksASAE11 was a great experience on many levels.  But it also prompts me to ask a question. My top five reasons for giving ASAE staff, volunteers and attendees an A+:

Blog
Aug 08
Carol Blattau

One of my last group projects in college was to develop a PR strategy for a new major on digital communications. Naturally, one tactic discussed by each group was to develop an online presence. During my group’s discussion, I mentioned that creating Facebook accounts and online forums was one thing…getting people to come and participate was another. One classmate said that getting people to the sites wasn’t our problem. After all, we can only put it out there; we can’t force them to come. My response was…then what’s the point?

Blog
Aug 07
Peggy Hoffman

Tina Brown, Editor-in-Chief, Daily Beast-Newsweek, closed her remarks at #ASAE11 with a statement: "I hope you become our readers in every way." How easy -- and life-changing for an association -- to substitute member for reader. Let us help our constituents become members in every way.

Member engagement is a "popular topic" now. I realize that in associations we must talk a topic or trend to death before we act. Soon we must act. And Tina gave us a game plan.

Blog
Aug 03
Peggy Hoffman

aade logoThe countdown has begun to the #ASAE11, ASAE’s annual conference in St. Louis, MO.  There are many reasons I am excited including the session I will be involved in on Monday, August 8 at 8:45a. This session, “Design for the Future: Creating a Sustainable Local-State-National Member Community”, shares the journey the American Association of Diabetes Educators (AADE) took to retool their local chapters for the future. 

Blog
Jul 28
Peggy Hoffman

swimming around the buoy at Eagles Mere lakeEagles Mere lake is about 5/8 mi across from beach to boat dock. Swimming across this lake is an annual ritual for me.

Blog
Jul 27
Peggy Hoffman

prius-inspired bikeA Prius-Inspired bike could change the way I bike. This new bike shifts on your command. Just think it and the bike reacts thanks to a uber-cool helment. The bike is the outcome of a collaboration between Toyota, Saatchi & Saatchi LA, Deeplocal, and Parlee Cycles that created the PXP. Check out the final design on John Watson's cycling/design site.

Blog
Jul 26
Peggy Hoffman

hop scotch gridYesterday, day 25 ... the power was off more than on. Big thunderstorms along with a weird power interruption in another state knocked the internet and phone service off the grid in the mountains of Sullivan County, PA. This isn't unusual. But compounded with the intermittent - at best - cell service, it does make conducting business and even staying in touch with kids at home pretty frustrating. And, of less importance, it meant my lake-side posting couldn't happen.

Blog
Jul 23
Peggy Hoffman

jar of sharpened pencils Day 23 ... I'm always trying to sharpen my skills and much of the time I do that by reading. Take writing for example. I love to write. I started this blog in part for that reason. I just finished an article for the August issue of Association's Now. And, I'm working diligently on a number of white papers. As much as I love to write, reading about writing is in some ways more fun. One of my favorite sources on the subject is Write to Done: unmissable articles on writing.

General: Truths

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