Taggies is the nickname for the 2010 Getting Attention Nonprofit Tagline Awards & Report created by Nancy Schwartz, who works with nonprofits and publishes Getting Attention blog and e-newsletter. This year the awards added a new category for programs – like your volunteer program.
Office Depot has it right - customers want things to be easy. That goes for busy members as well. We need to make it easy to volunteer.
Over the past two months I have had the chance to spend time with nearly 1000 volunteer leaders and many chapter executives from a wide spectrum of associations – promotional product professionals, family physicians, diabetes educators, case managers, subcontractors, principals, event professionals, public relations professionals… . I am awed by the dedication they show and the enthusiasm they share. And I am troubled by the fact that one recurring bit of angst comes up over and over: we can’t get enough volunteers.
The “trick” to building your volunteer base is matching members to the right job. Making a good match is as much art as science.
Our third conversation in our continuing celebration of the Association Volunteer (read more here) is with Chris Carbone, a volunteer with the Public Relations Society of America-Maryland Chapter (PRSA-MD). Chris joined PRSA-MD for the networking; however, he soon discovered an association community that values its profession and its members, and offers support and encouragement to all.
Yesterday in the closing hours of National Volunteer Week I had a conversation with one of our best volunteers, June Ring, president of the ISES DC, during which she told me how much she and the board appreciated Mariner. Her year is coming to a close and she thanked us. But it is us who should thank her – and her board. They have been extraordinary volunteers!
We continue our celebration of the Association Volunteer (read more here) by talking with Claudia Ciolfi, Sr Communications Specialist at Injured Workers' Insurance Fund (IWIF). Claudia first joined PRSA-MD, the Maryland Chapter of the Public Relations Society of America in 1999, and soon found a place where she could grow professionally and personally, all with the encouragement and support of her employer.
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