Grow Member Communities
So my venture into the world of association membership continues. As I wrote earlier, I recently joined an association and was thrilled at the warm reception. In truth, I've joined two associations, each with a different membership dues policy: one's paid while the other is free. I won't get into the advantages/disadvantages of the two membership models (mostly because I haven't been in long enough to come to any real conclusion), but I will say that I've discovered one particular boon to the memberships: both are very active on LinkedIn.
Mariner Management and Whorton Marketing & Research conducted a 2006 study to examine the ROI of components by measuring the actual experience of members and found that chapters appear to have a powerful impact on association membership levels.
What makes Association Chapter events rock? Find out in this slide deck!
I broke down and did it. The “straw” was the question from the hotelier asking if I was a member and eligible therefore for the discount. This was the second time in one day that membership was worth money in my pocket.
What's the number one reason people join a professional association? Networking. And it's working for me. Just the other day, I reached out to some fellow members of the Maryland Writers Association
The next competition for our association components is right on WordPress in the form of the WordPress Meetup. It was launched with a grandiose proclamation in January on the WordPress blog: “We hereby declare 2012 as the Year of the WordPress Meetup. You’ll want to get in on this action.” It is breaking the game wide-open
As noted in an earlier post, I recently joined a professional association – International Association of Administrative Professionals. Shortly after I joined, I was contacted by a local chapter president and invited to attend a meeting. This past week I did just that and was warmly welcomed into the fold.
Yesterday, Leap Day 2012, some 30 association professionals gathered in the conference room at Printing and Graphics Association MidAtlantic to explore three topics: membership models, learning models, and social media. Formally titled an ASAE Super Swap, what we had was a social learning event where SMEs on the three topics faciliated conversations.
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