In January 2002, Peter and I, on something of a whim, opened Mariner Management & Marketing. We had just both left our “day jobs” (Peter as EVP and me as Membership & Marketing Director for a trade association) at the close of 2001. We had a vision to create a new model for supporting association chapters. In came out of a belief that chapters are a critical link in the member value equation that too often falls short.
Mariner Management and Whorton Marketing & Research conducted a 2006 study to examine the ROI of components by measuring the actual experience of members and found that chapters appear to have a powerful impact on association membership levels.
What makes Association Chapter events rock? Find out in this slide deck!
2010 was an exciting year for Mariner as we criss-crossed the country talking with association volunteers, leaders and staffs about the new models and new opportunities. I often referred to a favorite movie of mine "Back To The Future" because like that story, associations have an opportunity to reach into our past to prepare our future. Our roots date back to 1875 and what Alexis De Tocqueville noted then is even more true today: "In democratic countries the science of association is the mother of science; the progress of all the rest depends upon the progress it has made."
The old model doesn't fit - yet associations are cligging to what they know. Explore the new volunteer model and you find answers to drive member engagement.
Association chapters need volunteers. That's a given. Getting those volunteers is not so much a given. This webinar walks through how to build volunteer muscle in your chapter.
Members who engage renew at higher levels and post higher Net Promoter Scores which predict willingness to promote the association (think member recruitment). This webinar focuses on how an association chapter can build member engagement.
To grow your chapter, you have to have a solid value proposition. This webinar explores how to identify and then leverage your association's chapter's value proposition.
In Carol Burnett's immortal words, we're so glad we had this time together! And we look forward to more time in the company of friends and colleagues in 2015!
Why do associations want a mutually-beneficial volunteer relationship? According to ASAE Foundation study, volunteering increases retention and expands organizational capacity. Learn more at the Volunteers: The Air We Breathe session on Sunday, August 14 at 2pm. Peter Houstle, Kevin Whorton, Rick Grimm (NIGP) and Ann Turner (AALAS) join me to share the research and association stories.
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