In January 2002, Peter and I, on something of a whim, opened Mariner Management & Marketing. We had just both left our “day jobs” (Peter as EVP and me as Membership & Marketing Director for a trade association) at the close of 2001. We had a vision to create a new model for supporting association chapters. In came out of a belief that chapters are a critical link in the member value equation that too often falls short.
Finding ways to have chapter & national database interface ... a look at examples & tips (2008)
The list starts off fairly simply with "Know Thy Membership" but ends with a bang on "Don't write-off non-volunteers". The latter may well be one of the most important commandments. The list is Beth Grazley's 10 Commandments for improving your volunteer program shared at the end of her Thought Leader Session on The Decision To Volunteer study undertaken by ASAE & The Center last fall.
“Fake it till you feel it” and “Realize that anything worth doing is worth doing badly” made it on Gretchen Rubin’s list “10 ways to be Happier” in the October 2008 issue of Real Simple. Gretchen’s list is the outcome of what she calls a systemic study of happiness which included a year of test-driving every principle, tip, theory, and scientific study she could find.
I did it! I earned my CAE credential. That’s Certified Association Executive, the highest professional credential in the association industry (as the credential’s sponsor ASAE & The Center calls it). According to ASAE, less than 5% of all association professionals have earned the CAE – that’s more than 3,500 individuals.
When I was asked if I could talk about creating a vibrant volunteer management program in 20 minutes, I said sure! There are really 10 tips association pros need to know.
In difficult economic times, moving your resume (electronic or paper) to the top of the pile is extraordinarily difficult if not impossible, and the resume pile in hard times often resembles Mt. Everest. But as every successful sales person knows, face-time, not read-time remains the key to closing the sale.
Creating a meaningful experience for volunteer leaders at a traditional leadership conference can be rather hit or miss for most associations. It’s that gamble that drove the Society for Marketing Professional Services to rethink and rebuild their program.
Subscribe to Content
Learn more about subscribing to this site's content plus links to direct XML feeds.