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Mariner Management & Marketing LLC

Business Planning Basics for Chapters

Wednesday, May 29, 2013 - 2:17pm

Yogi Berra famously said: “If you don’t know where you are going, you’ll end up someplace else.”

Successful associations begin the journey with a well-defined end in mind and a plan that serves as a guide. No matter the size of your organization, get a plan down on paper! Business Plans are a management tool to chart a path and then keep you on the path. The process of developing a business plan is as valuable as the end document. For making chapters the business plan is far more important and valuable than a strategic plan which is often outdated before the ink dries.

We’ve found that chapters who build business plans using the organizational vision and mission and the national association strategic plan as a framework produce better outcomes.

Where to begin? Start with the three most important questions:

What do we NEED to accomplish?

What CAN we accomplish?

What do we WANT to accomplish?

Download this White Paper for more ideas on crafting a business plan and templates.

White Paper

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