It’s a given that today's members have the ability to go "guerrilla" – thanks in part to social technologies – to make significant contributions in unconventional ways. And we in associations can react one of two ways: channel our inner Jane Goodall or act like poachers. Lindy Dreyer and I called on our best Jane “impersonations” to encourage association pros in our #MMCCon session to think of guerrilla volunteers as extensions of our communities. Use this handout to chart your own path for "going guerrilla".
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