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The ASAE Research Foundation’s latest study on volunteer models offers a roadmap for associations intent on maximizing the volunteer experience, for the benefit of the member and the mission.
Last week, I was chatting with a client’s communications
chair about the chapter’s monthly e-letter. The last two weeks had been
horrendous for her at work so the e-letter had been delayed. I offered my help
and told her that if it was getting too much, please let us know. The last
thing we want is for our volunteers to get too overwhelmed trying to juggle between
volunteer duties and their day jobs. She, however, while appreciative of the flexibility,
was determined to get it done.
Supercharging your volunteer engagement takes, well, a commitment. A
commitment to embracing a vibrant volunteer program that recognizes
today’s volunteer’s challenges. Mariner and Whorton Marketing & Research are currently leading an ASAE Foundation study on Achieving Mutually Beneficial Volunteer Relationships which will provide data and insight on effective programs (contact us if you want more information or to participate!). In the meanwhile, we do know some of the answer.
As National Volunteer Week approaches (April 18-24), let’s take some time to re-evaluate our volunteer training programs. We know that a comprehensive volunteer and chapter leadership development program is key to success.
It’s National Volunteer Week and one of the ideas we floated last week for observing the celebration is to ask tough questions about how your volunteer program. That prompts the question:
What’s In Your Volunteer Management Program?
In the fall of 2015, ASAE Foundation launched this research study to
address the institutional aspects of volunteer management. The intent is
to answer the question, “What components of a volunteer management
program lead to mutual benefit between the association and the
volunteer?” Phase I of this process was a survey of association staff
conducted to collect data regarding association volunteer programs and
measuring the associations’ satisfaction with their programs, followed
by a series of qualitative interviews.
CoNTact Us
Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.