Drum roll please! CEX 2024 is here! That’s right … Mariner and Billhighway are doing it again! Join us this May for another unique event designed just for CRPs where we focus entirely on how we can work more effectively with association components. CEX 2024 will have...
We are all familiar with branding guidelines that tell you how to properly use logos, typeface and colors, messaging, etc. in the name of creating consistency and familiarity throughout the organization. But what about your verbal brand? The message that your members...
Ramp Up Member Engagement If you asked chapter boards, leaders, members, and staff, to describe your association, chances are you would get a multitude of responses. Each time your stakeholders describe your association with a different voice, it muddies your brand....
Based on the ASAE numbers, about 48% say yes! To put into more context, let’s look at some stats and takeaways from the 2022 Chapter Performance & Benchmarking Report … With an average of 74 chapters, each averaging 308 members, there are quite a few members...
It’s not about more companies, not about more customers, vendors, suppliers.It’s about more champions. Unlocking the potential for robust non-dues revenue growth means finding ways to ensure your association and its chapters appeal to the right...
Cost-Effective Strategies for Collecting Member Feedback This guest blog is by Chelsea Killam, founder of Easy Tiger Insights With the start of a new year, associations have the opportunity to harness fresh insights from their members, shaping the roadmap for the...
