This past week, our fearless leader Peggy Hoffman joined the ASAE CRPVM (aka Component Relations and Volunteer Management Council) Monthly Crunch & Munch on rethinking components where the conversation revolved around strategies for leadership development and...
Drum roll please! CEX 2024 is here! That’s right … Mariner and Billhighway are doing it again! Join us this May for another unique event designed just for CRPs where we focus entirely on how we can work more effectively with association components. CEX 2024 will have...
We are all familiar with branding guidelines that tell you how to properly use logos, typeface and colors, messaging, etc. in the name of creating consistency and familiarity throughout the organization. But what about your verbal brand? The message that your members...
Ramp Up Member Engagement If you asked chapter boards, leaders, members, and staff, to describe your association, chances are you would get a multitude of responses. Each time your stakeholders describe your association with a different voice, it muddies your brand....
Our component/chapter webinar series with our friends at Billhighway continues on February 27 with a look at how to launch your ambassador program with Sheri Singer, followed by a deep dive into the root causes of volunteer burnout on March 27* (details to come), and...
It’s not about more companies, not about more customers, vendors, suppliers.It’s about more champions. Unlocking the potential for robust non-dues revenue growth means finding ways to ensure your association and its chapters appeal to the right...
