Association Management

It’s safe to say that our support for components (chapters etal) took on a different look this past month. We had to scramble to re-orient messaging and timetables, shift resources, add resources, add time to support chapters shifting to virtual, and maybe cancel volunteer leader training. So how do we re-orient our support and training for the rest of 2020? What do we need to think about as long-term shifts? What other short-term shifts need to be adopted? Virtual Idea Swap #2 is about what’s next.

When the ASAE Foundation debuted its initiative ForesightWorks, an evidence-based research initiative which identifies critical trends and issues on the horizon for associations, volunteering wasn’t specifically listed as one of those the drivers. Volunteering was officially named a driver last summer.

Recently, we were program facilitators for the Association General Contractors of America Leadership Conference and welcomed the panel of Gen Z’s. They shared willingly their perspective on industry engagement, moderated by a dynamic Gen Z, Josh Miller from the team of XYZ University. This panel was much anticipated. And, they delivered. Why? Because they were talking about this illusive generation with an authentic voice – including the moderator.

Yes, lots of national associations are acting to help members in this pandemic. And that’s great. Let’s not overlook though the need to to find help in my hometown. Its reaching across the street or county to get the extra help or the virtual hug. And, with so much of the effort to fight the pandemic is in the hands of the state – our ability to have the local voice for political advocacy is tripled! With that in mind, associations can tap chapters to strengthen their lines of engagement with members. Bottom line – you can be the superhero for your chapters. Here are some ways; read more on Billhighway.

Most predictions put the use, and the reliance, on digital meetings and work as rapidly increasing. The good news then is the skills we are rapidly improving in this time of physical-distancing will be useful long after the virus’ hold on us has ended. One set of skills I know we’ll be using are those needed for creating effective virtual meetings and work. Let’s jump start those skills with a few resources.

Chapters are vulnerable in the chaotic global health crisis, however that does not have to mean they will flounder or fail. We do have to intervene though on their part. Answering the how led us to host a virtual idea swap for association pros responsible for navigating this question. The swap brought together more than 70 association execs to explore how associations can support chapters. View the full Swap here and use this summary to help kickstart your own internal conversations.

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Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.

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Mariner Management & Marketing provides association management, volunteer coordinator and leadership development information for associations and non-profit organizations.