Association Management

Member Volunteers bring passion to their work… What they don’t always have are the leadership and team skills needed to make the most of that passion. Tapping effectively into the diverse skills, knowledge and energy of our volunteers requires a commitment on our part to reduce barriers to entry and provide effective volunteer preparation. We […]

Benchmarking is a powerful tool in helping you – and your volunteer leaders – assess where your chapters are in terms of what’s working and what’s not working. Its power is two-fold.

We all know that our chapters do a lot of stuff, but is what they are doing effective? Are they moving the mission through their efforts or are they just checking all the boxes to satisfy the organizational metrics?

Ask yourself a question: When measuring your chapters’ performance, do you count things that reflect meaningful “effectiveness”?

Benchmarking (count and compare) can serve many purposes, but the most important purpose is to define what’s most important! Everyone’s likely heard some variation on the business maxim, “you can’t manage what you don’t measure,” but the corollary consequence, “you tend to manage what’s being measured” is often overlooked. Bottom line, if we want our […]

Tax Day has come and gone once again, and we hope your chapters came through relatively unscathed. After all, it’s been a tough year and a half, especially for our volunteers who have dealt with unusual challenges.

CoNTact Us

Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.

Mariner Management & Marketing provides association management, volunteer coordinator and leadership development information for associations and non-profit organizations.