Association Management

We’re halfway through this unusual and, often unsettling, year where we’ve had to regroup and rethink how we do things. On July 16th, association pros gathered – virtually of course – to share what lessons have been learned, what ideas have been tried, and what solutions were found along the way. And to brainstorm on what’s next.

On June 29th, we gathered for a virtual chat on how associations can help guide and support their chapters in the conversation around DEI. During the swap, participants discussed that while chapters are on the front line, many are confused about how best to proceed. As some chapters have taken the initiative on their own, others are waiting for HQ to take a lead. So what are some of the steps associations can take?

“…policies designed ‘to preserve all pre-COVID jobs and employment relationships could prove quite costly’ because they ‘are analogous to policies that prop up dying industries and failing firms.’” Covid-19 Is Also a Reallocation Shock (Becker Friedman Institute Report referenced by George Will – Washington Post – 5/27/20) The coronavirus and ensuing economic lockdown have created […]

We at Mariner have collectively and individually meditated on how we could be part of the change so needed to defeat systemic racism and truly live the words Black Lives Matter. And, we have chosen to be one of the conversation catalysts for the Association Chapter/Components sector on this issue.

More than 50% of associations have reported a disruption in existing member programs or activities. Nearly 40% indicated they don’t see resuming in-person events before 2021. What this foretells for retention is anyone’s guess however associations are bracing according the ASAE Foundation Impact Study. We tremble though because we know the connection between member engagement and retention. This is where chapters come in.

All of us in the association space with any connection to in-person events have been on a crazy learning ride. How do we create powerful virtual events? Here’s what I’ve been reading lately.

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Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.

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Mariner Management & Marketing provides association management, volunteer coordinator and leadership development information for associations and non-profit organizations.