Association Management

We at Mariner have collectively and individually meditated on how we could be part of the change so needed to defeat systemic racism and truly live the words Black Lives Matter. And, we have chosen to be one of the conversation catalysts for the Association Chapter/Components sector on this issue.

More than 50% of associations have reported a disruption in existing member programs or activities. Nearly 40% indicated they don’t see resuming in-person events before 2021. What this foretells for retention is anyone’s guess however associations are bracing according the ASAE Foundation Impact Study. We tremble though because we know the connection between member engagement and retention. This is where chapters come in.

All of us in the association space with any connection to in-person events have been on a crazy learning ride. How do we create powerful virtual events? Here’s what I’ve been reading lately.

Virtual meetings are here to stay. Time to start thinking about how to optimize our virtual time together. Here are 7 tips to follow when hosting or leading a webinar for training/education or facilitating or attending a virtual meeting.

Mark your calendars: National Volunteer Week is April 19-25th! It’s the perfect opportunity to start thinking about ways to show your chapter volunteers the appreciation they deserve all year-round. Volunteering is one of the stickiest forms of member engagement, and happy volunteers can keep your association chapters on track for years to come. Given that […]

It’s safe to say that our support for components (chapters etal) took on a different look this past month. We had to scramble to re-orient messaging and timetables, shift resources, add resources, add time to support chapters shifting to virtual, and maybe cancel volunteer leader training. So how do we re-orient our support and training for the rest of 2020? What do we need to think about as long-term shifts? What other short-term shifts need to be adopted? Virtual Idea Swap #2 is about what’s next.

CoNTact Us

Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.

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Mariner Management & Marketing provides association management, volunteer coordinator and leadership development information for associations and non-profit organizations.