At CEX 18, we heard from many association execs that they needed to do something different for their components (chapters, affiliates, regions, etc.). They were facing groups struggling to find volunteers, having difficulty filling seats at events and failing to get basic – yet important – administrative tasks completed. Others said they just wanted a […]
Recycling leaders. Empty positions. Tired leaders. So how can we at the national level help solve this problem so common at the local level? Help local groups think differently. Coach your chapters on how to attract the new volunteer. And then take one more step and actively help them. (1) Embrace new volunteer model and […]
If you walked into room W184 at #ASAE18, you would have found the chairs out-of-whack, music in the air, interesting snippets of innovation in action on a rotating slide deck and lots of buzz. At the end of the 90-minutes, you would have discovered that hacking our current chapters is fun and possible. Our hackathoners […]
More than 150 association pros representing some 100 associations with responsibility around member components gathered to explore how to leverage chapters at the second annual Component Exchange last month. There’s so much to report so we’ll start here with a few take-aways. (1) Map the journey There are many intersections in the member journey where […]
Ernie Smith shared four lessons he sees in his Association’s Now post on craft breweries and chapters. What Ernie is doing is underscoring two salient points: (1) the traditional model for chapters needs refreshing and (2) we need only look beyond associations to find lots of examples and models to guide us doing just that. […]
No one knows the value of your association like chapter and component members do. Give them a platform (or two) to share your organization’s story on social media. And in doing so create a win-win with chapter leaders! Association components can be powerful influencers for the organization. Whether organized by geography or by issue, interest, […]
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