Chapter

Our last post recapped our October idea swap which highlighted some of the lessons we learned in 2020/21 and how we can use them to shape a more positive future. During the swap, we also split into groups to brainstorm on three challenges.

How about we switch that up a bit and instead of just looking back at what worked and didn’t work, let’s look ahead by strategizing on how we can build on the lessons we learned in the past 2 years.

Mariner Management president Peggy Hoffman recently sat down with Carol Hamilton on her podcast Mission: Impact to talk about the heart and soul of associations: the volunteer.

Organizations of ALL types – for-profit and tax-exempt, national headquarters and chapters – have been talking about digital transformation for many years, yet association efforts continue to lag.

Benchmarking is a powerful tool in helping you – and your volunteer leaders – assess where your chapters are in terms of what’s working and what’s not working. Its power is two-fold.

Ask yourself a question: When measuring your chapters’ performance, do you count things that reflect meaningful “effectiveness”?

CoNTact Us

Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.

Mariner Management & Marketing provides association management, volunteer coordinator and leadership development information for associations and non-profit organizations.