This observation by Tim Ebner writing in Associations Now applies the lessons shared by the ASAE19 Annual keynoters Henry Timms and Jeremy Heimans to the trends we’re seeing in the 2019 Chapter Benchmarking Report.
Mariner Management in collaboration with Billhighway and researcher Kevin Whorton, Whorton Marketing & Research, launched this second edition of the chapter benchmarking study in late 2018. The survey was designed to gather industry data about association chapter programs. We also wanted to fuel the dialogue on what makes an effective chapter—and an effective chapter/association relationship. […]
There is a shift occurring in the world of chapters. Associations are increasingly viewing chapters as a critical component of their membership engagement strategy.
Most associations know how much their chapters cost in staff support, rebates/grants, training programs, technology platforms, etc. But few seem to have a good handle on the actual return on that investment. Measuring chapter ROI fills in a missing puzzle piece that allows associations to make strategic and operational decisions with great clarity.
So you work with that group of groups – chapters, councils, affiliates around the country or globe. And you have questions. And a few frustrations? And maybe a story or two of a chapter that broke records? Component Exchange Conference, CEX19, is where you should be October 18.
The jury is still out on this question. You see virtual isn’t a slam dunk. It doesn’t necessarily solve the connection issue. It still requires passionate volunteers, albeit fewer. It still must deliver value. For NIGP, the Institute for Public Procurement, the vote is yes. For the National Association of Productivity & Organizing, the vote […]
Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.