Why have chapters? Rick Grimm, CEO, NIGP – The National Institute of Government Procurement, doesn’t skip a beat in answering: “Chapters are where the knowledge sharing and networking happens,” he said. Ask about membership arrangement and he’s equally quick to respond: “Don’t get hung up on whether chapter members are members of the National association […]
Recycling leaders. Empty positions. Tired leaders. So how can we at the national level help solve this problem so common at the local level? Help local groups think differently. Coach your chapters on how to attract the new volunteer. And then take one more step and actively help them. (1) Embrace new volunteer model and […]
If you walked into room W184 at #ASAE18, you would have found the chairs out-of-whack, music in the air, interesting snippets of innovation in action on a rotating slide deck and lots of buzz. At the end of the 90-minutes, you would have discovered that hacking our current chapters is fun and possible. Our hackathoners […]
More than 150 association pros representing some 100 associations with responsibility around member components gathered to explore how to leverage chapters at the second annual Component Exchange last month. There’s so much to report so we’ll start here with a few take-aways. (1) Map the journey There are many intersections in the member journey where […]
No one knows the value of your association like chapter and component members do. Give them a platform (or two) to share your organization’s story on social media. And in doing so create a win-win with chapter leaders! Association components can be powerful influencers for the organization. Whether organized by geography or by issue, interest, […]
We’ve traveled around the country this year, working with component (the catch-all phrase for all chapter models) volunteers and our resounding answer is: They can. Doesn’t sound overly optimistic you say? Well, the fuzziness comes from two directions. One, associations who don’t invest properly and so get mixed results. Two, aging chapter models that miss […]
Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.