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Member Volunteers bring passion to their work… What they don’t always have are the leadership and team skills needed to make the most of that passion. Tapping effectively into the diverse skills, knowledge and energy of our volunteers requires a commitment on our part to reduce barriers to entry and provide effective volunteer preparation. We […]

Organizations of ALL types – for-profit and tax-exempt, national headquarters and chapters – have been talking about digital transformation for many years, yet association efforts continue to lag.

Benchmarking is a powerful tool in helping you – and your volunteer leaders – assess where your chapters are in terms of what’s working and what’s not working. Its power is two-fold.

Ask yourself a question: When measuring your chapters’ performance, do you count things that reflect meaningful “effectiveness”?

Benchmarking (count and compare) can serve many purposes, but the most important purpose is to define what’s most important! Everyone’s likely heard some variation on the business maxim, “you can’t manage what you don’t measure,” but the corollary consequence, “you tend to manage what’s being measured” is often overlooked. Bottom line, if we want our […]

That question is an ongoing conversation between associations and their chapters that is often complicated by differing state restrictions and the comfort levels of members regarding in-person events, leaving associations with no clear answers. To go fully in-person could alienate those that still feel uncomfortable while staying fully virtual risks further diminishing those vital personal […]

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Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.

Mariner Management & Marketing provides association management, volunteer coordinator and leadership development information for associations and non-profit organizations.