A healthy chapter program delivers valuable benefits for an association. It drives member engagement, member satisfaction, and overall member growth. In this paper, you’ll discover practical ideas and approaches to help you evaluate your chapter program’s health and pinpoint ways to strengthen it.
This observation by Tim Ebner writing in Associations Now applies the lessons shared by the ASAE19 Annual keynoters Henry Timms and Jeremy Heimans to the trends we’re seeing in the 2019 Chapter Benchmarking Report.
Mariner Management in collaboration with Billhighway and researcher Kevin Whorton, Whorton Marketing & Research, launched this second edition of the chapter benchmarking study in late 2018. The survey was designed to gather industry data about association chapter programs. We also wanted to fuel the dialogue on what makes an effective chapter—and an effective chapter/association relationship. […]
There is a shift occurring in the world of chapters. Associations are increasingly viewing chapters as a critical component of their membership engagement strategy.
Most associations know how much their chapters cost in staff support, rebates/grants, training programs, technology platforms, etc. But few seem to have a good handle on the actual return on that investment. Measuring chapter ROI fills in a missing puzzle piece that allows associations to make strategic and operational decisions with great clarity.
CEX isn’t your typical association conference. And it isn’t for everyone. It’s a one-day deep dive into all things “geographic components.” It’s for association exec who have or are thinking of building geographic components.
Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.