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Today’s headlines surrounding racial injustices are affecting all of us on personal and professional levels. From our vantage point here at Mariner, it is uplifting to see so many professional associations/chapters responding with renewed commitments towards making diversity, equity, and inclusion a pillar of their mission. We are particularly moved by the conversations and actions […]

Will chapters survive? This is a question we’ve heard on every virtual idea swap we’ve hosted since the pandemic.  Here’s what’s at stake.

Hint, the new channel is your chapter network! Take a look at the 2019 Chapter Benchmarking Report and research on member engagement. Factor in the constraints on large association meetings and combined with the research, we see all signs point to local as an engagement opportunity.

We at Mariner have collectively and individually meditated on how we could be part of the change so needed to defeat systemic racism and truly live the words Black Lives Matter. And, we have chosen to be one of the conversation catalysts for the Association Chapter/Components sector on this issue.

More than 50% of associations have reported a disruption in existing member programs or activities. Nearly 40% indicated they don’t see resuming in-person events before 2021. What this foretells for retention is anyone’s guess however associations are bracing according the ASAE Foundation Impact Study. We tremble though because we know the connection between member engagement and retention. This is where chapters come in.

Join us for the third virtual idea swap on Friday May 22 1pm ET (we’ll jump-start the holiday weekend with a CRP Party). Once again, we’ll use Zoom breakout rooms for deeper conversation and sharing. Register here: May 22 Virtual Idea Swap: COVID-19 & Chapters Help pick the topic by completing this 1-question poll See […]

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Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.

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Mariner Management & Marketing provides association management, volunteer coordinator and leadership development information for associations and non-profit organizations.