More than 150 association pros representing some 100 associations with responsibility around member components gathered to explore how to leverage chapters at the second annual Component Exchange last month. There’s so much to report so we’ll start here with a few take-aways. (1) Map the journey There are many intersections in the member journey where […]
We’ve traveled around the country this year, working with component (the catch-all phrase for all chapter models) volunteers and our resounding answer is: They can. Doesn’t sound overly optimistic you say? Well, the fuzziness comes from two directions. One, associations who don’t invest properly and so get mixed results. Two, aging chapter models that miss […]
As we wrap up a year and move into the new year, there are questions
flying over on ASAE Collaborate. Like the recent exchange on Components
all around chapter structure and support. We understand how benchmarking
is a useful tool …
We do a lot work in the area of strengthening components aka chapters. So many times, we are asked to “help them do their job better”. We’ve tried – and in several cases succeeded – in helping associations shift that request to “help them create the job they can do”. Or in other words, evolve the way chapters operate. This is a tough shift – we know.
How can you move members and legacy chapter systems into the future? Two associations – one state, one global – used visualization in two different ways to help evolve their models to meet their changing memberships.
What chapter doesn’t need more volunteer muscle? While associations in general are feeling the pressure in engaging volunteers, chapters’ pain is more acute. We could go into depth why chapters are struggling however simply put it’s a time/flexibility issue. One counterpunch is to make volunteering fun and appreciated.
Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.