At CEX 18, we heard from many association execs that they needed to do something different for their components (chapters, affiliates, regions, etc.). They were facing groups struggling to find volunteers, having difficulty filling seats at events and failing to get basic – yet important – administrative tasks completed. Others said they just wanted a […]
If you walked into room W184 at #ASAE18, you would have found the chairs out-of-whack, music in the air, interesting snippets of innovation in action on a rotating slide deck and lots of buzz. At the end of the 90-minutes, you would have discovered that hacking our current chapters is fun and possible. Our hackathoners […]
Ernie Smith shared four lessons he sees in his Association’s Now post on craft breweries and chapters. What Ernie is doing is underscoring two salient points: (1) the traditional model for chapters needs refreshing and (2) we need only look beyond associations to find lots of examples and models to guide us doing just that. […]
One of the most talked about sessions at 2018 PRSA Maryland Conference held on June 12 featured four top thought leaders on influencer communications. On stage we had three influencers, two of whom are also in the PR/Communications profession, and an influencer strategist. The panel discussion highlighted that PR professionals are well positioned to leverage […]
We do a lot work in the area of strengthening components aka chapters. So many times, we are asked to “help them do their job better”. We’ve tried – and in several cases succeeded – in helping associations shift that request to “help them create the job they can do”. Or in other words, evolve the way chapters operate. This is a tough shift – we know.
How can you move members and legacy chapter systems into the future? Two associations – one state, one global – used visualization in two different ways to help evolve their models to meet their changing memberships.
Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.