The perennial favorite event of chapters, golf tournaments, needed a make-over in 2020. Interestingly in many states, including Mariner’s home state Maryland, golf courses were able to re-open in the first phase with some restrictions, albeit critical ones for golf tournaments. With some ingenuity, a few chapters here and there held their tournaments. Read the story of one chapter and how to propagate their success.
Your association and chapters probably face the same challenge the International Interior Design Association (IIDA) wrestles with: filling the industry and association leadership pipeline. What if a chapter had success in this? Here’s a story of a bright spot.
“…policies designed ‘to preserve all pre-COVID jobs and employment relationships could prove quite costly’ because they ‘are analogous to policies that prop up dying industries and failing firms.’” Covid-19 Is Also a Reallocation Shock (Becker Friedman Institute Report referenced by George Will – Washington Post – 5/27/20) The coronavirus and ensuing economic lockdown have created […]
For many the new year brings new resolutions most of which are about change. While we focus on the need to change, we sometimes skip over setting ourselves up for change. This can be doubly so when we look at change in our associations and in our chapters.
We opened Mariner at the start of 2002. It was a bold new year’s resolution. We set out to build a business that catered to association chapters and their volunteers.
Is 2020 the year to try harder and finally “fix” your chapters? Before you put that new year’s resolution down on your list (again), ask a different question. Should we be fixing or experimenting? If we didn’t have chapters and were creating them, would we follow the playbook written in the 1960s or the playbook for the 2020s?
Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.