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Innovation

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Getting to the Good Stuff: Evidence Based Decision Making

Associations stand at a crossroads. We have more types and greater
amounts of data readily available to us than ever before, and the cost
of the tools needed to process all that data has declined dramatically.
In fact, the combination of data and tools available in 2014 should
allow us to move beyond the standard operational dashboards we’ve been
using for years and get to the “good stuff,” where we can start asking
the kinds of meaningful, mission-driven questions that allow us to use
data to inform our decisionmaking processes. But how?

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Modernizing vs Fixing Association Chapters

Ten years ago we started a journey with a national association seeking to modernize its chapters. Moving from chapters to regional coordinating bodies supported through HQ services, including accounting and finance, data/tech support, and communications, led to increased activity, revitalized groups and involvement of nextgen. Notice the word modernize versus fix. What made this group […]

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Needed: New Ways to Recognize/Reward Volunteers

We’re knee-deep in interviews with volunteers from a cross-section of associations as part of a number of volunteer strategy projects. There’s still lots of passion. There is also less time, less patience with volunteering that doesn’t move needles, and a sense of a lack of reward for effort. On one project, we had a task […]

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See a Chapter Bright Spot? Propagate It!

The perennial favorite event of chapters, golf tournaments, needed a make-over in 2020. Interestingly in many states, including Mariner’s home state Maryland, golf courses were able to re-open in the first phase with some restrictions, albeit critical ones for golf tournaments. With some ingenuity, a few chapters here and there held their tournaments. Read the story of one chapter and how to propagate their success.

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A Bright Spot in Chapters

Your association and chapters probably face the same challenge the International Interior Design Association (IIDA) wrestles with: filling the industry and association leadership pipeline. What if a chapter had success in this? Here’s a story of a bright spot.

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Education of the Future: COVID-19 Reboot

“…policies designed ‘to preserve all pre-COVID jobs and employment relationships could prove quite costly’ because they ‘are analogous to policies that prop up dying industries and failing firms.’” Covid-19 Is Also a Reallocation Shock (Becker Friedman Institute Report referenced by George Will – Washington Post – 5/27/20) The coronavirus and ensuing economic lockdown have created […]

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CoNTact Us

Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.

Mariner Management & Marketing provides association management, volunteer coordinator and leadership development information for associations and non-profit organizations.