Recently, we were program facilitators for the Association General Contractors of America Leadership Conference and welcomed the panel of Gen Z’s. They shared willingly their perspective on industry engagement, moderated by a dynamic Gen Z, Josh Miller from the team of XYZ University. This panel was much anticipated. And, they delivered. Why? Because they were talking about this illusive generation with an authentic voice – including the moderator.
For many the new year brings new resolutions most of which are about change. While we focus on the need to change, we sometimes skip over setting ourselves up for change. This can be doubly so when we look at change in our associations and in our chapters.
While more is still written about membership, events and technology, chapters did merit coverage in 2019 from a couple of the association’s leading sources. In case you missed some, here a few articles worth a look (or maybe a second look). As you peruse, just maybe there is a tip or strategy for 2020.
This observation by Tim Ebner writing in Associations Now applies the lessons shared by the ASAE19 Annual keynoters Henry Timms and Jeremy Heimans to the trends we’re seeing in the 2019 Chapter Benchmarking Report.
Way too often we hear the lament “we can’t get anyone to our chapter events. Everyone’s too busy.” I’ll counter with, yes, people are busy, however event attendance is strong. ASAE’s 2017 Decision to Attend study confirms this.
Mariner Management in collaboration with Billhighway and researcher Kevin Whorton, Whorton Marketing & Research, launched this second edition of the chapter benchmarking study in late 2018. The survey was designed to gather industry data about association chapter programs. We also wanted to fuel the dialogue on what makes an effective chapter—and an effective chapter/association relationship. […]
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