Membership

Chapters can play a key role in membership and revenue growth for your association.  They can help you reach new audiences, provide community, and nail retention. And they can be valuable influencers.  Here are a few examples – from associations. We’re exploring these at a July 10 workshop. Expanding beyond your U.S. Base – Associations […]

The Corporation for National and Community Service report highlights a resounding 6% increase in volunteering over the previous year. The numbers are impressive: 30.3% of adult Americans volunteer at least once a year, 77.4 million Americans volunteered 6.9 billion hours, worth an estimated value of nearly $167 billion. Yes, this study looks at community volunteering. […]

Does any of this sound familiar to your organization? Your chapters are struggling to get people to attend in-person meetings, so they want to start webinars and are begging to let you use national webinars. Times have changed and so have the number of functioning chapters so that a growing number of members don’t have […]

Getting the digital generations engaged in our association is a constant conversation. I think we are better off in many cases asking our own members from these generations than scouring research. Which is why I find the work from the ASAE NextGen Project a useful guide. The NextGen project comes out of a facilitated discovery […]

How can you move members and legacy chapter systems into the future? Two associations – one state, one global – used visualization in two different ways to help evolve their models to meet their changing memberships.

What chapter doesn’t need more volunteer muscle? While associations in general are feeling the pressure in engaging volunteers, chapters’ pain is more acute. We could go into depth why chapters are struggling however simply put it’s a time/flexibility issue. One counterpunch is to make volunteering fun and appreciated.

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Mariner Management & Marketing provides association management, volunteer coordinator and leadership development information for associations and non-profit organizations.