Yes, you heard it – or in case you didn’t – Mariner turned 20 this year! That’s right … Mariner set sail in January 2002 with a belief that there was a better way to support chapters and chapter volunteers.
As we turn the page to a new year, we have the opportunity to leave things back in 2021 and start fresh on others in 2022. Here are a few resources to get that reset buzz going.
We’re all bracing for membership drops (ok here at Mariner we’re home to three associations worriedly watching the renewal numbers). Let’s take the worry and put it to work productively. And here are three actionable ways from MemberSuite’s post “Rethink Membership Benefits to Make Your Association Indispensable.”
Hint, the new channel is your chapter network! Take a look at the 2019 Chapter Benchmarking Report and research on member engagement. Factor in the constraints on large association meetings and combined with the research, we see all signs point to local as an engagement opportunity.
More than 50% of associations have reported a disruption in existing member programs or activities. Nearly 40% indicated they don’t see resuming in-person events before 2021. What this foretells for retention is anyone’s guess however associations are bracing according the ASAE Foundation Impact Study. We tremble though because we know the connection between member engagement and retention. This is where chapters come in.
Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.