Membership

This observation by Tim Ebner writing in Associations Now applies the lessons shared by the ASAE19 Annual keynoters Henry Timms and Jeremy Heimans to the trends we’re seeing in the 2019 Chapter Benchmarking Report.

Way too often we hear the lament “we can’t get anyone to our chapter events. Everyone’s too busy.” I’ll counter with, yes, people are busy, however event attendance is strong. ASAE’s 2017 Decision to Attend study confirms this.

Mariner Management in collaboration with Billhighway and researcher Kevin Whorton, Whorton Marketing & Research, launched this second edition of the chapter benchmarking study in late 2018. The survey was designed to gather industry data about association chapter programs. We also wanted to fuel the dialogue on what makes an effective chapter—and an effective chapter/association relationship. […]

Yes, we can and we’ve talked to a couple of associations who are doing it! Associations like National Association of Home Builders, Public Relations Society of America, American Optometric Association, American Nurses Association, American Library Association, Association for Talent Development, National Association of the Remodeling Industry, National Association of Tax Professionals, and American Society of […]

The jury is still out on this question. You see virtual isn’t a slam dunk. It doesn’t necessarily solve the connection issue. It still requires passionate volunteers, albeit fewer. It still must deliver value. For NIGP, the Institute for Public Procurement, the vote is yes. For the National Association of Productivity & Organizing, the vote […]

Chapters can play a key role in membership and revenue growth for your association.  They can help you reach new audiences, provide community, and nail retention. And they can be valuable influencers.  Here are a few examples – from associations. We’re exploring these at a July 10 workshop. Expanding beyond your U.S. Base – Associations […]

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