Membership

Yes, we can and we’ve talked to a couple of associations who are doing it! Associations like National Association of Home Builders, Public Relations Society of America, American Optometric Association, American Nurses Association, American Library Association, Association for Talent Development, National Association of the Remodeling Industry, National Association of Tax Professionals, and American Society of […]

The jury is still out on this question. You see virtual isn’t a slam dunk. It doesn’t necessarily solve the connection issue. It still requires passionate volunteers, albeit fewer. It still must deliver value. For NIGP, the Institute for Public Procurement, the vote is yes. For the National Association of Productivity & Organizing, the vote […]

Chapters can play a key role in membership and revenue growth for your association.  They can help you reach new audiences, provide community, and nail retention. And they can be valuable influencers.  Here are a few examples – from associations. We’re exploring these at a July 10 workshop. Expanding beyond your U.S. Base – Associations […]

The Corporation for National and Community Service report highlights a resounding 6% increase in volunteering over the previous year. The numbers are impressive: 30.3% of adult Americans volunteer at least once a year, 77.4 million Americans volunteered 6.9 billion hours, worth an estimated value of nearly $167 billion. Yes, this study looks at community volunteering. […]

Does any of this sound familiar to your organization? Your chapters are struggling to get people to attend in-person meetings, so they want to start webinars and are begging to let you use national webinars. Times have changed and so have the number of functioning chapters so that a growing number of members don’t have […]

Getting the digital generations engaged in our association is a constant conversation. I think we are better off in many cases asking our own members from these generations than scouring research. Which is why I find the work from the ASAE NextGen Project a useful guide. The NextGen project comes out of a facilitated discovery […]

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Mariner Management & Marketing provides association management, volunteer coordinator and leadership development information for associations and non-profit organizations.