At CEX 18, we heard from many association execs that they needed to do something different for their components (chapters, affiliates, regions, etc.). They were facing groups struggling to find volunteers, having difficulty filling seats at events and failing to get basic – yet important – administrative tasks completed. Others said they just wanted a […]
More than 150 association pros representing some 100 associations with responsibility around member components gathered to explore how to leverage chapters at the second annual Component Exchange last month. There’s so much to report so we’ll start here with a few take-aways. (1) Map the journey There are many intersections in the member journey where […]
No one knows the value of your association like chapter and component members do. Give them a platform (or two) to share your organization’s story on social media. And in doing so create a win-win with chapter leaders! Association components can be powerful influencers for the organization. Whether organized by geography or by issue, interest, […]
One of the most talked about sessions at 2018 PRSA Maryland Conference held on June 12 featured four top thought leaders on influencer communications. On stage we had three influencers, two of whom are also in the PR/Communications profession, and an influencer strategist. The panel discussion highlighted that PR professionals are well positioned to leverage […]
What do trends in streaming services and TV purchases have to do with chapters? Well maybe we should say member components rather than chapters. And the answer is provide an important lesson.
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