Technology

Organizations of ALL types – for-profit and tax-exempt, national headquarters and chapters – have been talking about digital transformation for many years, yet association efforts continue to lag.

If the pandemic this past year taught us one thing, it is that local chapters are definitely still relevant. Chapters have been essential contributors to our association’s bottom line delivering member value via education, volunteering, and networking.

The shift to virtual has placed an even greater emphasis on the importance of leveraging technology at the local level.

“…policies designed ‘to preserve all pre-COVID jobs and employment relationships could prove quite costly’ because they ‘are analogous to policies that prop up dying industries and failing firms.’” Covid-19 Is Also a Reallocation Shock (Becker Friedman Institute Report referenced by George Will – Washington Post – 5/27/20) The coronavirus and ensuing economic lockdown have created […]

Will chapters survive? This is a question we’ve heard on every virtual idea swap we’ve hosted since the pandemic.  Here’s what’s at stake.

All of us in the association space with any connection to in-person events have been on a crazy learning ride. How do we create powerful virtual events? Here’s what I’ve been reading lately.

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Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.

Mariner Management & Marketing provides association management, volunteer coordinator and leadership development information for associations and non-profit organizations.