In the ideal world of local components, associations thrive through a positive, cooperative relationship with their volunteer leaders. This synergy delivers a compelling value proposition to members—one that’s both meaningful and affordable. When this relationship works, it fuels complementary programming, operational excellence, data integrity, brand consistency, and risk mitigation.
Sounds utopian, right? But how do we actually get there?
The answer lies in that key phrase: “positive and cooperative relationship with local volunteer leaders.” Ironically, this is often the very area that causes the most friction especially when associations attempt to mold volunteers into professional managers.
Let’s face it: volunteers step up to advance the mission, not to run the organization. Many lack the training, experience, or even interest in managing the complexities of an association. In response, organizations often turn to compliance checklists and minimal training to bridge the gap. But this approach rarely satisfies either side. Instead, it can deepen the divide, creating an “us vs. them” dynamic between staff and volunteers.
So, what’s the alternative?
The solution lies in professional association management—but not necessarily by the volunteers themselves. Instead, associations should explore models that offer structured, professional support to local groups (i.e., via HQ staff or in partnerships with association management companies) while preserving the passion and mission-driven energy of their volunteer leaders. Whichever model one chooses, the goal is the same: to empower volunteers to lead with purpose while ensuring the operational backbone is strong, consistent, and sustainable.
By reimagining how we support and collaborate with local leaders, we can move closer to that utopian vision—where mission and management work hand in hand, and everyone thrives.
Want to know more?
Listen in to our October 16 free webinar where we explored two real-world models in action—one supported by HQ staff, the other by an AMC. You’ll hear from Bill Schankel, CEO of NAFA, Peggy McElgunn, President & CEO of Global Professional Services, and Chuck Wilmarth, Vice President, Health Policy and State Affairs for AOTA, as they share their stories and talked about what worked, what hasn’t, and what’s possible. Read full recap here.
*Post updated 10/29/25