Tina Brown, Editor-in-Chief, Daily Beast-Newsweek, closed her remarks at #ASAE11 with a statement: “I hope you become our readers in every way.” How easy — and life-changing for an association — to substitute member for reader. Let us help our constituents become members in every way.
Member engagement is a “popular topic” now. I realize that in associations we must talk a topic or trend to death before we act. Soon we must act. And Tina gave us a game plan.
- Diversify. Be on the web and in print.
- Compel. Tell stories with an emotional connection. Connect them to the news of the day.
- Be visible. Make it easy to find your organization.
It’s not so hard to follow Tina’s advice. Read more from Scott Briscoe on Tina’s thoughts.