3 Ways to Keep Members

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Ed Gilligan, American Express Company’s vice-chairman, offered three hints that apply to associations as much as they do the corporate audience he wrote to in How To Keep B2B Customers in a Downturn. You have to read about his Sunday midnight call from a client … its clear American Express has earned its rights to brag that its members have privileges.

Mariner Management & Marketing provides association management, volunteer coordinator and leadership development information for associations and non-profit organizations.