Data. Volunteer. Strategic Focus.

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What do they have in common?

They are three important “deserts” that the latest Benchmarking report from Mariner Management and Billhighway cites as common obstacles that chapters must navigate on their path to success.

And one of the topics Peggy Hoffman and Peter Houstle discussed with Elizabeth Weaver Engel, CAE in this April 26th interview regarding the results of the report. Peggy and Peter also talked about the report’s findings regarding chapter structure, operations and performance, answered questions about what’s changed, hasn’t change, or needs to change, and revealed, if any, what surprises the data uncovered. Read the full interview here.

We came away from this research with a sense that many, if not most, associations are simply treading water when it comes to their chapters.
They keep doing what they’re doing because that’s what they’ve always done and they lack the motivation and/or vision to change.

Background: The 2022 Benchmarking Chapter Performance & Benchmarking Report: A Look at What’s Changing for Chapters is the 3rd edition of the groundbreaking chapter benchmarking report that looks at the how chapters change over time and what steps associations need to take to leverage these changes in building a more successful future.

For the 2022 edition, the data collected was expanded beyond the traditional survey to include input from CEOs, CRPs (or association staff overseeing chapter operations), and chapter leaders, along with findings from CEO roundtables and focus groups—all complemented by insights gained over several decades of managing and consulting w along with findings from CEO roundtables and focus groups.

The data gathered is aimed as serving as a resource for benchmarking, sharing innovations in chapter management, and starting conversations about the future of chapters. Download the full report here.

Want to know more about the report? Read The Big Reveal … 2022 Chapter Benchmarking Report, a recap of 3-part online event co-hosted by Billhighway and Mariner Management.

Photo by Jake Weirick on Unsplash

Mariner Management & Marketing provides association management, volunteer coordinator and leadership development information for associations and non-profit organizations.