More than 150 association pros representing some 100 associations with responsibility around member components gathered to explore how to leverage chapters at the second annual Component Exchange last month. There’s so much to report so we’ll start here with a few take-aways. (1) Map the journey There are many intersections in the member journey where […]
Ernie Smith shared four lessons he sees in his Association’s Now post on craft breweries and chapters. What Ernie is doing is underscoring two salient points: (1) the traditional model for chapters needs refreshing and (2) we need only look beyond associations to find lots of examples and models to guide us doing just that. […]
No one knows the value of your association like chapter and component members do. Give them a platform (or two) to share your organization’s story on social media. And in doing so create a win-win with chapter leaders! Association components can be powerful influencers for the organization. Whether organized by geography or by issue, interest, […]
We’ve traveled around the country this year, working with component (the catch-all phrase for all chapter models) volunteers and our resounding answer is: They can. Doesn’t sound overly optimistic you say? Well, the fuzziness comes from two directions. One, associations who don’t invest properly and so get mixed results. Two, aging chapter models that miss […]
A look at the history of associations tells us that chapters were often the seed for what is now a national or global organization. Take for example The Philadelphia Bar Association. It was founded in 1802, making it the oldest Association of lawyers in the United States; 64 years later in 1878, 20 state associations […]
Getting the digital generations engaged in our association is a constant conversation. I think we are better off in many cases asking our own members from these generations than scouring research. Which is why I find the work from the ASAE NextGen Project a useful guide. The NextGen project comes out of a facilitated discovery […]
Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.