While more is still written about membership, events and technology, chapters did merit coverage in 2019 from a couple of the association’s leading sources. In case you missed some, here a few articles worth a look (or maybe a second look). As you peruse, just maybe there is a tip or strategy for 2020.
Sit back and enjoy this new series of posts from Billhighway decoding crises we see (and feel) in chapters. The series covers all kinds of troublesome scenarios from chapter financial mismanagement, fraud and cybersecurity attacks to AWOL or unprepared chapter officers and everything in between.
Is 2020 the year to try harder and finally “fix” your chapters? Before you put that new year’s resolution down on your list (again), ask a different question. Should we be fixing or experimenting? If we didn’t have chapters and were creating them, would we follow the playbook written in the 1960s or the playbook for the 2020s?
According to the 2019 Chapter Benchmarking Study, the trend looks more like it’s about closing chapters. But that’s not the story over at PEN America, a literary organization with nearly 100 years of history. They launched new chapters in six focus regions.
“Associations are at an inflection point. The conditions are in place to drive associations toward a renaissance, a new Golden Era, where associations will have even greater relevance within their fields. But to thrive in this new environment, associations will have to develop new strategies and structures to evolve to the macro changes that are taking place.” Powerful words by Don Neal of 360 Live Media
This observation by Tim Ebner writing in Associations Now applies the lessons shared by the ASAE19 Annual keynoters Henry Timms and Jeremy Heimans to the trends we’re seeing in the 2019 Chapter Benchmarking Report.
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