I caught up with two media experts for a chat about a deep dive PRSA Maryland workshop on the Do’s & Don’ts of a TV Interview, which was held on September 28, 2018. Debra Schindler is currently the Regional Director of Media and Public Relations, MedStar Health; however, her career started in journalism. Debra launched […]

One of the most talked about sessions at 2018 PRSA Maryland Conference held on June 12 featured four top thought leaders on influencer communications. On stage we had three influencers, two of whom are also in the PR/Communications profession, and an influencer strategist. The panel discussion highlighted that PR professionals are well positioned to leverage […]

Mariner’s Peggy Hoffman was among the five association leaders selected for ASAE’s 2018 Class of Fellows in June. The Fellows program recognizes individual accomplishments and contributions to ASAE and the association sector, and it is a call to service for the profession. “I am been fortunate to have found an association that gives me so […]

As we wrap up a year and move into the new year, there are questions
flying over on ASAE Collaborate. Like the recent exchange on Components
all around chapter structure and support. We understand how benchmarking
is a useful tool …

We do a lot work in the area of strengthening components aka chapters. So many times, we are asked to “help them do their job better”. We’ve tried – and in several cases succeeded – in helping associations shift that request to “help them create the job they can do”.  Or in other words, evolve the way chapters operate. This is a tough shift – we know.

How can you move members and legacy chapter systems into the future? Two associations – one state, one global – used visualization in two different ways to help evolve their models to meet their changing memberships.

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