Chapter membership takes on a significant value in an increasingly online world. Members seek face-to-face opportunities to connect, learn, volunteer, and socialize with their peers, mentors, and clients. Once upon a time, chapters were taken for granted, but many association leaders now have questions like.
A healthy chapter program delivers valuable benefits for an association. It drives member engagement, member satisfaction, and overall member growth. In this paper, you’ll discover practical ideas and approaches to help you evaluate your chapter program’s health and pinpoint ways to strengthen it.
Mariner Management in collaboration with Billhighway and researcher Kevin Whorton, Whorton Marketing & Research, launched this second edition of the chapter benchmarking study in late 2018. The survey was designed to gather industry data about association chapter...
Chapters have been around as long as associations and in quite a few instances pre-date their respective national/international association. The need to have the face-to-face “in my neighborhood” connections remains strong. What’s changed is the need for a...
Previously recorded podcast via Association Chat KiKi L’Italien, Founder/CEO of Association Chat, sits down with Peggy Hoffman, FASAE, CAE, Mariner Management; Charlotte Muylaert, Billhighway; and Dresden Farrand, MPA, MPP, CAE, Vice President of Chapter...
Fully Developing Your Volunteer Workforce – handout for #FSAE17 session.
Includes 5 key findings of the ASAE Foundation research, drivers for
volunteer satisfaction, and a tool for gauging your volunteer program.
Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.