Volunteers are the lifeblood of any association—but let’s face it, the old-school volunteer systems don’t always cut it anymore.
On September 26, 2025, Peggy Hoffman, FASAE, CAE, chatted with Kelly Whelan from Higher Logic’s The Member Engagement Show to explore how associations can rethink and revamp their approach to volunteering to better connect with today’s members.
In the episode, Peggy dives into what the latest research says about volunteer programs, the common struggles associations face in keeping volunteers engaged, and why more members are leaning toward short-term or flexible volunteer roles. You’ll also hear her take on how to keep volunteers motivated over the long haul, how to bring younger members into the fold, when it might be time to let go of outdated programs, and the often-overlooked importance of staff liaisons in making volunteer efforts succeed.
If you’re looking to level up your volunteer strategy, this conversation is full of practical insights you won’t want to miss.
Let’s understand that this is a member engagement conversation.
This is really about how are we pulling members into our organization and helping them see the community, contribute to the community and become loyal to that community.
– Peggy Hoffman