We know from more than 20 years of research that volunteers are critical to our success. But the research also shows us that there’s an important strong correlation between volunteering and an impact on member loyalty and satisfaction that drives the connection to retention. And it translates to a more robust lifetime value, a more positive Net Promoter score, and indeed, having promoters or influencers on our behalf.
Listen in as Peggy Hoffman discusses what an effective volunteer management strategy looks like based on that research.
*Don’t have time to listen? Read Volunteer Research For Associations – An Overview.