Navigating New Waters
Our mission is to foster excellence in association volunteerism, leadership and member communities.
There is a shift occurring in the world of chapters. Associations are increasingly viewing chapters as a critical component of their membership engagement strategy.
Most associations know how much their chapters cost in staff support, rebates/grants, training programs, technology platforms, etc. But few seem to have a good handle on the actual return on that investment. Measuring chapter ROI fills in a missing puzzle piece that allows associations to make strategic and operational decisions with great clarity.
During a recent conference call, a text came in. It was from one of the “younger” board members. The gist of it: why are these meeting always a waste of my time? Boring or poorly run meetings send more volunteers running than just about anything else. That’s why Carol Hamilton’s recent blog post on meetings that work, caught my eye.
CEX isn’t your typical association conference. And it isn’t for everyone. It’s a one-day deep dive into all things “geographic components.” It’s for association exec who have or are thinking of building geographic components.
Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.