Navigating New Waters
Our mission is to foster excellence in association volunteerism, leadership and member communities.
Will chapters survive? This is a question we’ve heard on every virtual idea swap we’ve hosted since the pandemic. Here’s what’s at stake.
Hint, the new channel is your chapter network! Take a look at the 2019 Chapter Benchmarking Report and research on member engagement. Factor in the constraints on large association meetings and combined with the research, we see all signs point to local as an engagement opportunity.
We at Mariner have collectively and individually meditated on how we could be part of the change so needed to defeat systemic racism and truly live the words Black Lives Matter. And, we have chosen to be one of the conversation catalysts for the Association Chapter/Components sector on this issue.
Whether virtual or in-person, we spend way too much time at conferences, meetings, work, etc. sitting in a chair, yet a great deal of research around how we learn suggests movement offers myriad benefits to the body and helps the brain process information more effectively.
More than 50% of associations have reported a disruption in existing member programs or activities. Nearly 40% indicated they don’t see resuming in-person events before 2021. What this foretells for retention is anyone’s guess however associations are bracing according the ASAE Foundation Impact Study. We tremble though because we know the connection between member engagement and retention. This is where chapters come in.
Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.