Chapters appear to have a powerful impact on association membership levels. Developing chapters as partners requires a chapter strategy that focuses on key metrics and provides meaningful support.
Chapters appear to have a powerful impact on association membership levels.
Three Top Ways Chapters Contribute
Satisfaction & Retention
Geographic components as a service provider to members – which in turn drives satisfaction and retention.
Geographic components as a contributor to larger organization – topping the list is support in marketing for meetings and events followed by aid in lobbying, certification support and serving as a farm team for national leadership.
Geographic components as a revenue driver – they are a channel for marketing membership, events, training, books, affinity programs and more.
Developing chapters as partners requires a chapter strategy that focuses on key metrics and provides meaningful support. It also requires looking beyond our traditional models to create new chapter structures that address our new generations, and leverage technology and the web.
Because we manage chapters in our day-to-day job, we understand the nuances in creating successful chapters. Draw on our experience to help you create a strategy that delivers.
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Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.