Resources
Mariner resources include blog posts, videos, white papers, case studies and slide decks for associations, their members and volunteers.
Blog Posts
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Prepping for 2021 and beyond: How can we act?
In our last post recapping our September 23rd Idea Swap, we talked about six lessons we’ve learned over the past year.
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Prepping for 2021 and beyond: Lessons Learned
It’s been a month since our last virtual idea swap “Prepping for 2021” held on September 23 and we’re just getting around to posting the recap?
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It’s about good old communications
Ok, CRPs … how’s your year going? Here at Mariner, we’ve seen the impact the pandemic and nation-wide protests have had on the associations we work with and sometimes, it isn’t pretty.
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What exactly does a CRP do?
On a flight a while back, CRP Tanya Coogan was sharing the usual pleasantries with a fellow passenger when the conversation turned to their respective occupations.
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Keep Sponsors by your Chapter’s Side: 16 ideas
We know this question of how to keep on sponsors engaged is a top of mind worry for chapters. We’ve been collecting ideas from a variety of sources; here are some.
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Looking ahead. What’s next for association components?
We’re halfway through this unusual and, often unsettling, year where we’ve had to regroup and rethink how we do things. On July 16th, association pros gathered – virtually of course – to share what lessons have been learned, what ideas have been tried, and what solutions were found along the way. And to brainstorm on what’s next.
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How can we guide our chapters in the DE&I conversation (Idea Swap recap)
On June 29th, we gathered for a virtual chat on how associations can help guide and support their chapters in the conversation around DEI. During the swap, participants discussed that while chapters are on the front line, many are confused about how best to proceed. As some chapters have taken the initiative on their own, others are waiting for HQ to take a lead. So what are some of the steps associations can take?
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Rethinking Membership Benefits >> Become Indispensable for These Times
We’re all bracing for membership drops (ok here at Mariner we’re home to three associations worriedly watching the renewal numbers). Let’s take the worry and put it to work productively. And here are three actionable ways from MemberSuite’s post “Rethink Membership Benefits to Make Your Association Indispensable.”
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What’s Ahead for Chapters – 2 Virtual Events Explore
Midsummer and the fall looks no clearer than it did in Spring. What’s ahead for chapters? In many ways, we may be looking at a renaissance of sorts. Or the end of the road. Two events explore this.
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Reports & Tools
Whitepapers
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Evaluating the Health of Your Association’s Chapter Program
A healthy chapter program delivers valuable benefits for an association. It drives member engagement, member satisfaction, and overall member growth. In this paper, you’ll discover practical ideas and approaches to help you evaluate your chapter program’s health and pinpoint ways to strengthen it.
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2019 Chapter Benchmarking Report
Mariner Management in collaboration with Billhighway and researcher Kevin Whorton, Whorton Marketing & Research, launched this second edition of the chapter benchmarking study in late 2018. The survey was designed to gather industry data about association chapter... read more -
Evolution of the Chapter [White Paper]
Chapters have been around as long as associations and in quite a few instances pre-date their respective national/international association. The need to have the face-to-face “in my neighborhood” connections remains strong. What’s changed is the need for a... read more -
Fully Developing Your Volunteer Workforce – Handout
Fully Developing Your Volunteer Workforce – handout for #FSAE17 session.
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Includes 5 key findings of the ASAE Foundation research, drivers for
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Bright Lights, Vibrant Components
The dashboard indicator concept flashes visual signs of organizational health. See how this tool can monitor key success factors and warn of problem areas that need fixing. Download the report for more information.
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Are Chapters Worth The Effort: 2016 Chapter Benchmarking Report
The first Chapter Benchmarking Study sought to shed light on association chapter programs from structure to support to measurement. In this report you’ll find data on a standard practices regarding membership, programming, requirements and metrics for chapters as well as insight on questions such as are chapters still relevant, are associations making changes to chapters and how do we evaluate our chapters.
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Association Components Commonly Used Terms
Within the association community, we have many terms for our member communities that are somewhat vague and too often used interchangeably. This info sheet is intended to provide a guide for understanding the terms commonly used to refer to member communities and their relationship with a lead organization. Sources include Component Relationship Handbook (ASAE), IRS and Association Law Handbook (ASAE).
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ASAE 2006 Chapter ROI Report
In 2006, ASAE’s Component Section Council reached out to members to ask how they determined the ROI for their chapters. The results were mixed. That is to say, that hard numbers were rarely reported, but chapters were nonetheless credited with moving mission and members.
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A Checklist for an Energetic Volunteer Workforce
What makes us different than any other organization is our members!
What makes us successful is engaging those members!
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CoNTact Us
Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.
