Resources
Mariner resources include blog posts, videos, white papers, case studies and slide decks for associations, their members and volunteers.
Blog Posts
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Does your chapter toolkit have a well-designed self-assessment?
Benchmarking is a powerful tool in helping you – and your volunteer leaders – assess where your chapters are in terms of what’s working and what’s not working. Its power is two-fold.
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How one association found its focus
We all know that our chapters do a lot of stuff, but is what they are doing effective? Are they moving the mission through their efforts or are they just checking all the boxes to satisfy the organizational metrics?
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Count What Counts
Ask yourself a question: When measuring your chapters’ performance, do you count things that reflect meaningful “effectiveness”?
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How do you monitor your chapters’ finances?
Tax Day has come and gone once again, and we hope your chapters came through relatively unscathed. After all, it’s been a tough year and a half, especially for our volunteers who have dealt with unusual challenges.
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It’s National Volunteer Week…
…and we can’t think of a better time to sincerely thank all those volunteers that have kept their associations up and running! And what a year it’s been! Despite a global pandemic, many volunteers have stepped up to the plate.
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In-person, virtual, hybrid? How do you choose?
That question is an ongoing conversation between associations and their chapters that is often complicated by differing state restrictions and the comfort levels of members regarding in-person events, leaving associations with no clear answers.
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Making the case for chapters
We know that chapters are often in the position to pivot more readily than national when the need arises. We’ve seen it happen over and over again especially in 2020. So now the question is how can we harness that agility on a larger scale?
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A New Approach to Volunteer Training
As National Volunteer Week approaches (April 18-24), let’s take some time to re-evaluate our volunteer training programs. We know that a comprehensive volunteer and chapter leadership development program is key to success.
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Chapter Events: Making the In-Person/Hybrid/Virtual Decision
What’s the outlook for in-person chapter events in 2021 and how do we help chapter leaders decide whether to host an in-person, hybrid, or virtual event? For nearly a year, CRPs and chapter leaders have focused on virtual. As the vaccine rolls out across the country,... read more
Reports & Tools
Whitepapers
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Evaluating the Health of Your Association’s Chapter Program
A healthy chapter program delivers valuable benefits for an association. It drives member engagement, member satisfaction, and overall member growth. In this paper, you’ll discover practical ideas and approaches to help you evaluate your chapter program’s health and pinpoint ways to strengthen it.
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2019 Chapter Benchmarking Report
Mariner Management in collaboration with Billhighway and researcher Kevin Whorton, Whorton Marketing & Research, launched this second edition of the chapter benchmarking study in late 2018. The survey was designed to gather industry data about association chapter... read more -
Evolution of the Chapter [White Paper]
Chapters have been around as long as associations and in quite a few instances pre-date their respective national/international association. The need to have the face-to-face “in my neighborhood” connections remains strong. What’s changed is the need for a... read more -
Fully Developing Your Volunteer Workforce – Handout
Fully Developing Your Volunteer Workforce – handout for #FSAE17 session.
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Includes 5 key findings of the ASAE Foundation research, drivers for
volunteer satisfaction, and a tool for gauging your volunteer program. -
Bright Lights, Vibrant Components
The dashboard indicator concept flashes visual signs of organizational health. See how this tool can monitor key success factors and warn of problem areas that need fixing. Download the report for more information.
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Are Chapters Worth The Effort: 2016 Chapter Benchmarking Report
The first Chapter Benchmarking Study sought to shed light on association chapter programs from structure to support to measurement. In this report you’ll find data on a standard practices regarding membership, programming, requirements and metrics for chapters as well as insight on questions such as are chapters still relevant, are associations making changes to chapters and how do we evaluate our chapters.
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Association Components Commonly Used Terms
Within the association community, we have many terms for our member communities that are somewhat vague and too often used interchangeably. This info sheet is intended to provide a guide for understanding the terms commonly used to refer to member communities and their relationship with a lead organization. Sources include Component Relationship Handbook (ASAE), IRS and Association Law Handbook (ASAE).
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ASAE 2006 Chapter ROI Report
In 2006, ASAE’s Component Section Council reached out to members to ask how they determined the ROI for their chapters. The results were mixed. That is to say, that hard numbers were rarely reported, but chapters were nonetheless credited with moving mission and members.
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A Checklist for an Energetic Volunteer Workforce
What makes us different than any other organization is our members!
What makes us successful is engaging those members!
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CoNTact Us
Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.
