Resources
Mariner resources include blog posts, videos, white papers, case studies and slide decks for associations, their members and volunteers.
Blog Posts
5 Take-aways from #CEX18
More than 150 association pros representing some 100 associations with responsibility around member components gathered to explore how to leverage chapters at the second annual Component Exchange last month. There’s so much to report so we’ll start here with a few...read more-
Craft Breweries Offer Up Lessons for Chapters
Ernie Smith shared four lessons he sees in his Association’s Now post on craft breweries and chapters. What Ernie is doing is underscoring two salient points: (1) the traditional model for chapters needs refreshing and (2) we need only look beyond associations...read more -
Chapters: Are They Worth The Effort?
We’ve traveled around the country this year, working with component (the catch-all phrase for all chapter models) volunteers and our resounding answer is: They can. Doesn’t sound overly optimistic you say? Well, the fuzziness comes from two directions. One,...read more -
Evolution of Chapters
A look at the history of associations tells us that chapters were often the seed for what is now a national or global organization. Take for example The Philadelphia Bar Association. It was founded in 1802, making it the oldest Association of lawyers in the United...read more -
Creating Space In Associations For All Generations
Getting the digital generations engaged in our association is a constant conversation. I think we are better off in many cases asking our own members from these generations than scouring research. Which is why I find the work from the ASAE NextGen Project a useful...read more -
5 Truths to Leverage to Build Volunteerism
A common theme I hear from chapters across associations is no one wants to volunteer. The counter to this statement is the 58% of the non-volunteering members in an ASAE Foundation study said they were interested in being more engaged. Given the context of the...read more -
The Walk of Shame … what happens when we aren’t prepared to talk or work with the media
I caught up with two media experts for a chat about a deep dive PRSA Maryland workshop on the Do’s & Don’ts of a TV Interview, which was held on September 28, 2018. Debra Schindler is currently the Regional Director of Media and Public Relations, MedStar Health;...read more -
Influencers Share their Stories
One of the most talked about sessions at 2018 PRSA Maryland Conference held on June 12 featured four top thought leaders on influencer communications. On stage we had three influencers, two of whom are also in the PR/Communications profession, and an influencer...read more -
Peggy Hoffman selected for ASAE’s 2018 Class of Fellows
Mariner’s Peggy Hoffman was among the five association leaders selected for ASAE’s 2018 Class of Fellows in June. The Fellows program recognizes individual accomplishments and contributions to ASAE and the association sector, and it is a call to service for the...read more
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