Resources
Mariner resources include blog posts, videos, white papers, case studies and slide decks for associations, their members and volunteers.
Blog Posts
COVID-19 & Your Chapters/Components: The Next Steps [FREE Virtual Idea Swap]
It’s safe to say that our support for components (chapters etal) took on a different look this past month. We had to scramble to re-orient messaging and timetables, shift resources, add resources, add time to support chapters shifting to virtual, and maybe cancel volunteer leader training. So how do we re-orient our support and training for the rest of 2020? What do we need to think about as long-term shifts? What other short-term shifts need to be adopted? Virtual Idea Swap #2 is about what’s next.
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Driving Member Engagement by Showing #VolunteerLove
Mark your calendars: National Volunteer Week is April 19-25th! It’s the perfect opportunity to start thinking about ways to show your chapter volunteers the appreciation they deserve all year-round. Volunteering is one of the stickiest forms of member engagement, and happy volunteers can keep your association chapters on track for years to come.
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Volunteer Driver connects #NVW to Associations
When the ASAE Foundation debuted its initiative ForesightWorks, an evidence-based research initiative which identifies critical trends and issues on the horizon for associations, volunteering wasn’t specifically listed as one of those the drivers. Volunteering was officially named a driver last summer.
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Let’s use this time to connect to NextGen, Gen Z
Recently, we were program facilitators for the Association General Contractors of America Leadership Conference and welcomed the panel of Gen Z’s. They shared willingly their perspective on industry engagement, moderated by a dynamic Gen Z, Josh Miller from the team of XYZ University. This panel was much anticipated. And, they delivered. Why? Because they were talking about this illusive generation with an authentic voice – including the moderator.
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Be your chapters’ superhero
Yes, lots of national associations are acting to help members in this pandemic. And that’s great. Let’s not overlook though the need to to find help in my hometown. Its reaching across the street or county to get the extra help or the virtual hug. And, with so much of the effort to fight the pandemic is in the hands of the state – our ability to have the local voice for political advocacy is tripled! With that in mind, associations can tap chapters to strengthen their lines of engagement with members. Bottom line – you can be the superhero for your chapters. Here are some ways; read more on Billhighway.
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Ban the Boring Virtual Meeting
Most predictions put the use, and the reliance, on digital meetings and work as rapidly increasing. The good news then is the skills we are rapidly improving in this time of physical-distancing will be useful long after the virus’ hold on us has ended. One set of skills I know we’ll be using are those needed for creating effective virtual meetings and work. Let’s jump start those skills with a few resources.
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Helping Chapters be COVID-Proof
Chapters are vulnerable in the chaotic global health crisis, however that does not have to mean they will flounder or fail. We do have to intervene though on their part. Answering the how led us to host a virtual idea swap for association pros responsible for navigating this question. The swap brought together more than 70 association execs to explore how associations can support chapters. View the full Swap here and use this summary to help kickstart your own internal conversations.
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Enter the Podcast – another option for chapter events
Do you listen to podcasts? Well 1 in 4 Americans are active podcast listeners. This channel is reaching peak popularity for businesses and audiences alike. And during this time of meeting cancellations, the popularity is posed for another growth spurt. And that could be good for chapters.
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Helping Chapters Navigate Change During COVID-19
We gathered some 70 association pros for a virtual idea swap on how national organizations can support and resource their chapters/components in this time of uncertainty. Kicking off the conversation was Diana Tucker, CAE, Vice President, Membership & Chapter...read more
Reports & Tools
Whitepapers
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Evaluating the Health of Your Association’s Chapter Program
A healthy chapter program delivers valuable benefits for an association. It drives member engagement, member satisfaction, and overall member growth. In this paper, you’ll discover practical ideas and approaches to help you evaluate your chapter program’s health and pinpoint ways to strengthen it.
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2019 Chapter Benchmarking Report
Mariner Management in collaboration with Billhighway and researcher Kevin Whorton, Whorton Marketing & Research, launched this second edition of the chapter benchmarking study in late 2018. The survey was designed to gather industry data about association chapter...read more -
Evolution of the Chapter [White Paper]
Chapters have been around as long as associations and in quite a few instances pre-date their respective national/international association. The need to have the face-to-face “in my neighborhood” connections remains strong. What’s changed is the need for a...read more -
Fully Developing Your Volunteer Workforce – Handout
Fully Developing Your Volunteer Workforce – handout for #FSAE17 session.
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Includes 5 key findings of the ASAE Foundation research, drivers for
volunteer satisfaction, and a tool for gauging your volunteer program. -
Bright Lights, Vibrant Components
The dashboard indicator concept flashes visual signs of organizational health. See how this tool can monitor key success factors and warn of problem areas that need fixing. Download the report for more information.
read more Are Chapters Worth The Effort: 2016 Chapter Benchmarking Report
The first Chapter Benchmarking Study sought to shed light on association chapter programs from structure to support to measurement. In this report you’ll find data on a standard practices regarding membership, programming, requirements and metrics for chapters as well as insight on questions such as are chapters still relevant, are associations making changes to chapters and how do we evaluate our chapters.
read moreAssociation Components Commonly Used Terms
Within the association community, we have many terms for our member communities that are somewhat vague and too often used interchangeably. This info sheet is intended to provide a guide for understanding the terms commonly used to refer to member communities and their relationship with a lead organization. Sources include Component Relationship Handbook (ASAE), IRS and Association Law Handbook (ASAE).
read moreASAE 2006 Chapter ROI Report
In 2006, ASAE’s Component Section Council reached out to members to ask how they determined the ROI for their chapters. The results were mixed. That is to say, that hard numbers were rarely reported, but chapters were nonetheless credited with moving mission and members.
read moreA Checklist for an Energetic Volunteer Workforce
What makes us different than any other organization is our members!
What makes us successful is engaging those members!
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Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.
