Resources
Mariner resources include blog posts, videos, white papers, case studies and slide decks for associations, their members and volunteers.
Blog Posts
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A Bright Spot in Chapters
Your association and chapters probably face the same challenge the International Interior Design Association (IIDA) wrestles with: filling the industry and association leadership pipeline. What if a chapter had success in this? Here’s a story of a bright spot.
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Hard conversations aren’t about finding perfection
Would you agree the world is in a state of turmoil and just shifting through the cacophony of noise and emotions can be daunting? Throw in the prospect of needing to have that difficult conversation with a volunteer, staff member, colleague etc., and it’s a wonder we all just don’t crawl under our desks.
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Saying Thanks to Volunteers
It’s November – the month of thanks! And right around the corner is April’s National Volunteer Week (4/18/21). In reality, we don’t need a month or designated week to say thanks to our volunteers. We should be showing our appreciation all year long. Here are a few... read more -
CRPs head into 21st Century by way of CEX 2020 …
CEX 2020 may be over but the lessons learned are only now being absorbed. It was a whirlwind of sessions, games (trivia, bingo and a wild scavenger hunt), and networking all in a virtual setting. There were tech issues, which were taken in stride, and some bad jokes... read more -
Chapter Training: Available at the moment of need
What makes an effective volunteer and chapter leadership development program? One that offers multi-channel, asynchronous, and live delivery of virtual and face-to-face training programs and resources. Or in a simple rule to follow: available at the moment of need. ... read more -
Empowering Chapters Through Self-Assessments
Low-performing chapters are a drag on the system and can fuel member dissatisfaction. Associations often respond with checklists and annual chapter reports, but the results rarely generate improved performance. What can?
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Shifting from Deadline Driven to Guideline Driven
How many deadlines do your component leaders miss? How many times do you get a request for the same document or a checklist from multiple (or repeat) volunteers? How’s your “trust meter” with your component volunteers?
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Prepping for 2021 and beyond: How can we act?
In our last post recapping our September 23rd Idea Swap, we talked about six lessons we’ve learned over the past year.
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Prepping for 2021 and beyond: Lessons Learned
It’s been a month since our last virtual idea swap “Prepping for 2021” held on September 23 and we’re just getting around to posting the recap?
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Reports & Tools
Whitepapers
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Evaluating the Health of Your Association’s Chapter Program
A healthy chapter program delivers valuable benefits for an association. It drives member engagement, member satisfaction, and overall member growth. In this paper, you’ll discover practical ideas and approaches to help you evaluate your chapter program’s health and pinpoint ways to strengthen it.
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2019 Chapter Benchmarking Report
Mariner Management in collaboration with Billhighway and researcher Kevin Whorton, Whorton Marketing & Research, launched this second edition of the chapter benchmarking study in late 2018. The survey was designed to gather industry data about association chapter... read more -
Evolution of the Chapter [White Paper]
Chapters have been around as long as associations and in quite a few instances pre-date their respective national/international association. The need to have the face-to-face “in my neighborhood” connections remains strong. What’s changed is the need for a... read more -
Fully Developing Your Volunteer Workforce – Handout
Fully Developing Your Volunteer Workforce – handout for #FSAE17 session.
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Includes 5 key findings of the ASAE Foundation research, drivers for
volunteer satisfaction, and a tool for gauging your volunteer program. -
Bright Lights, Vibrant Components
The dashboard indicator concept flashes visual signs of organizational health. See how this tool can monitor key success factors and warn of problem areas that need fixing. Download the report for more information.
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Are Chapters Worth The Effort: 2016 Chapter Benchmarking Report
The first Chapter Benchmarking Study sought to shed light on association chapter programs from structure to support to measurement. In this report you’ll find data on a standard practices regarding membership, programming, requirements and metrics for chapters as well as insight on questions such as are chapters still relevant, are associations making changes to chapters and how do we evaluate our chapters.
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Association Components Commonly Used Terms
Within the association community, we have many terms for our member communities that are somewhat vague and too often used interchangeably. This info sheet is intended to provide a guide for understanding the terms commonly used to refer to member communities and their relationship with a lead organization. Sources include Component Relationship Handbook (ASAE), IRS and Association Law Handbook (ASAE).
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ASAE 2006 Chapter ROI Report
In 2006, ASAE’s Component Section Council reached out to members to ask how they determined the ROI for their chapters. The results were mixed. That is to say, that hard numbers were rarely reported, but chapters were nonetheless credited with moving mission and members.
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A Checklist for an Energetic Volunteer Workforce
What makes us different than any other organization is our members!
What makes us successful is engaging those members!
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CoNTact Us
Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.
