Resources
Mariner resources include blog posts, videos, white papers, case studies and slide decks for associations, their members and volunteers.
Blog Posts
Association Renaissance: A call for 2020
“Associations are at an inflection point. The conditions are in place to drive associations toward a renaissance, a new Golden Era, where associations will have even greater relevance within their fields. But to thrive in this new environment, associations will have to develop new strategies and structures to evolve to the macro changes that are taking place.” Powerful words by Don Neal of 360 Live Media
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Evaluating the Health of Your Association’s Chapter Program
A healthy chapter program delivers valuable benefits for an association. It drives member engagement, member satisfaction, and overall member growth. In this paper, you’ll discover practical ideas and approaches to help you evaluate your chapter program’s health and pinpoint ways to strengthen it.
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Chapters and the New Power Dynamic
This observation by Tim Ebner writing in Associations Now applies the lessons shared by the ASAE19 Annual keynoters Henry Timms and Jeremy Heimans to the trends we’re seeing in the 2019 Chapter Benchmarking Report.
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Adding Snap, Crackle & Pop to Chapter Events
Way too often we hear the lament “we can’t get anyone to our chapter events. Everyone’s too busy.” I’ll counter with, yes, people are busy, however event attendance is strong. ASAE’s 2017 Decision to Attend study confirms this.
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2019 Chapter Benchmarking Report
Mariner Management in collaboration with Billhighway and researcher Kevin Whorton, Whorton Marketing & Research, launched this second edition of the chapter benchmarking study in late 2018. The survey was designed to gather industry data about association chapter...read more -
Benchmarking Report: Chapter role in member engagement grows
There is a shift occurring in the world of chapters. Associations are increasingly viewing chapters as a critical component of their membership engagement strategy.
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Completing the puzzle to decode chapter ROI
Most associations know how much their chapters cost in staff support, rebates/grants, training programs, technology platforms, etc. But few seem to have a good handle on the actual return on that investment. Measuring chapter ROI fills in a missing puzzle piece that allows associations to make strategic and operational decisions with great clarity.
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Meetings that engage
During a recent conference call, a text came in. It was from one of the “younger” board members. The gist of it: why are these meeting always a waste of my time? Boring or poorly run meetings send more volunteers running than just about anything else. That’s why Carol Hamilton’s recent blog post on meetings that work, caught my eye.
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10 Reasons to Attend CEX
CEX isn’t your typical association conference. And it isn’t for everyone. It’s a one-day deep dive into all things “geographic components.” It’s for association exec who have or are thinking of building geographic components.
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Reports & Tools
Whitepapers
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Evaluating the Health of Your Association’s Chapter Program
A healthy chapter program delivers valuable benefits for an association. It drives member engagement, member satisfaction, and overall member growth. In this paper, you’ll discover practical ideas and approaches to help you evaluate your chapter program’s health and pinpoint ways to strengthen it.
read more -
2019 Chapter Benchmarking Report
Mariner Management in collaboration with Billhighway and researcher Kevin Whorton, Whorton Marketing & Research, launched this second edition of the chapter benchmarking study in late 2018. The survey was designed to gather industry data about association chapter...read more -
Evolution of the Chapter [White Paper]
Chapters have been around as long as associations and in quite a few instances pre-date their respective national/international association. The need to have the face-to-face “in my neighborhood” connections remains strong. What’s changed is the need for a...read more Fully Developing Your Volunteer Workforce – Handout
Fully Developing Your Volunteer Workforce – handout for #FSAE17 session.
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Includes 5 key findings of the ASAE Foundation research, drivers for
volunteer satisfaction, and a tool for gauging your volunteer program.-
Bright Lights, Vibrant Components
The dashboard indicator concept flashes visual signs of organizational health. See how this tool can monitor key success factors and warn of problem areas that need fixing. Download the report for more information.
read more Are Chapters Worth The Effort: 2016 Chapter Benchmarking Report
The first Chapter Benchmarking Study sought to shed light on association chapter programs from structure to support to measurement. In this report you’ll find data on a standard practices regarding membership, programming, requirements and metrics for chapters as well as insight on questions such as are chapters still relevant, are associations making changes to chapters and how do we evaluate our chapters.
read moreAssociation Components Commonly Used Terms
Within the association community, we have many terms for our member communities that are somewhat vague and too often used interchangeably. This info sheet is intended to provide a guide for understanding the terms commonly used to refer to member communities and their relationship with a lead organization. Sources include Component Relationship Handbook (ASAE), IRS and Association Law Handbook (ASAE).
read moreASAE 2006 Chapter ROI Report
In 2006, ASAE’s Component Section Council reached out to members to ask how they determined the ROI for their chapters. The results were mixed. That is to say, that hard numbers were rarely reported, but chapters were nonetheless credited with moving mission and members.
read moreA Checklist for an Energetic Volunteer Workforce
What makes us different than any other organization is our members!
What makes us successful is engaging those members!
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