Resources
Mariner resources include blog posts, videos, white papers, case studies and slide decks for associations, their members and volunteers.
Blog Posts
COVID-19 Reboot for Chapters
Will chapters survive? This is a question we’ve heard on every virtual idea swap we’ve hosted since the pandemic. Here’s what’s at stake.
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Breaking Open a New Channel for Member Engagement
Hint, the new channel is your chapter network! Take a look at the 2019 Chapter Benchmarking Report and research on member engagement. Factor in the constraints on large association meetings and combined with the research, we see all signs point to local as an engagement opportunity. Local events and activities are a hot way to draw in new/early careerists for the lower cost and more convenient access to learning and networking. Local also connects with our experienced members who are seeking ways to give back and that often translate to students.
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Chapters and Diversity, Equity & Inclusion [Idea Swap]
We at Mariner have collectively and individually meditated on how we could be part of the change so needed to defeat systemic racism and truly live the words Black Lives Matter. And, we have chosen to be one of the conversation catalysts for the Association Chapter/Components sector on this issue. As part of that, we are hosting a June 29 Virtual Idea Swap to explore how chapters can act.
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Movement: Get up off your [lower brain] and learn!
Whether virtual or in-person, we spend way too much time at conferences, meetings, work, etc. sitting in a chair, yet a great deal of research around how we learn suggests movement offers myriad benefits to the body and helps the brain process information more effectively.
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How will we engage members in the COVID era?
More than 50% of associations have reported a disruption in existing member programs or activities. Nearly 40% indicated they don’t see resuming in-person events before 2021. What this foretells for retention is anyone’s guess however associations are bracing according the ASAE Foundation Impact Study. We tremble though because we know the connection between member engagement and retention. This is where chapters come in.
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Virtual meetings: 7 resources
All of us in the association space with any connection to in-person events have been on a crazy learning ride. How do we create powerful virtual events? Here’s what I’ve been reading lately.
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Virtual Idea Swap: Chapters in the COVID-19 Era
Join us for the third virtual idea swap on Friday May 22 1pm ET (we’ll jump-start the holiday weekend with a CRP Party). Once again, we’ll use Zoom breakout rooms for deeper conversation and sharing. Register here: May 22 Virtual Idea Swap: COVID-19 & Chapters...read more -
What’s next for chapters – Virtual Swap recap
The steady move to virtual for chapter leader training looks to continue through 2020 and possibly into 2021 based on discussions in the second Idea Swap: COVID-19 & Chapters/Components. The swap looked at three questions from the viewpoint of chapters. Check out the Chapters & COVID-19 Virtual Chat Notes.
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Virtual Meetings? Let’s Make Them Engaging!
Virtual meetings are here to stay. Time to start thinking about how to optimize our virtual time together. Here are 7 tips to follow when hosting or leading a webinar for training/education or facilitating or attending a virtual meeting.
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Reports & Tools
Whitepapers
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Evaluating the Health of Your Association’s Chapter Program
A healthy chapter program delivers valuable benefits for an association. It drives member engagement, member satisfaction, and overall member growth. In this paper, you’ll discover practical ideas and approaches to help you evaluate your chapter program’s health and pinpoint ways to strengthen it.
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2019 Chapter Benchmarking Report
Mariner Management in collaboration with Billhighway and researcher Kevin Whorton, Whorton Marketing & Research, launched this second edition of the chapter benchmarking study in late 2018. The survey was designed to gather industry data about association chapter...read more -
Evolution of the Chapter [White Paper]
Chapters have been around as long as associations and in quite a few instances pre-date their respective national/international association. The need to have the face-to-face “in my neighborhood” connections remains strong. What’s changed is the need for a...read more -
Fully Developing Your Volunteer Workforce – Handout
Fully Developing Your Volunteer Workforce – handout for #FSAE17 session.
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Includes 5 key findings of the ASAE Foundation research, drivers for
volunteer satisfaction, and a tool for gauging your volunteer program. -
Bright Lights, Vibrant Components
The dashboard indicator concept flashes visual signs of organizational health. See how this tool can monitor key success factors and warn of problem areas that need fixing. Download the report for more information.
read more Are Chapters Worth The Effort: 2016 Chapter Benchmarking Report
The first Chapter Benchmarking Study sought to shed light on association chapter programs from structure to support to measurement. In this report you’ll find data on a standard practices regarding membership, programming, requirements and metrics for chapters as well as insight on questions such as are chapters still relevant, are associations making changes to chapters and how do we evaluate our chapters.
read moreAssociation Components Commonly Used Terms
Within the association community, we have many terms for our member communities that are somewhat vague and too often used interchangeably. This info sheet is intended to provide a guide for understanding the terms commonly used to refer to member communities and their relationship with a lead organization. Sources include Component Relationship Handbook (ASAE), IRS and Association Law Handbook (ASAE).
read moreASAE 2006 Chapter ROI Report
In 2006, ASAE’s Component Section Council reached out to members to ask how they determined the ROI for their chapters. The results were mixed. That is to say, that hard numbers were rarely reported, but chapters were nonetheless credited with moving mission and members.
read moreA Checklist for an Energetic Volunteer Workforce
What makes us different than any other organization is our members!
What makes us successful is engaging those members!
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Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.
