Ramp Up Member Engagement
If you asked chapter boards, leaders, members, and staff, to describe your association, chances are you would get a multitude of responses. Each time your stakeholders describe your association with a different voice, it muddies your brand. But there’s a way to ensure that your association spokespersons are conveying your brand — launch a Chapter Ambassador Program.
Branded with your association’s name, a Chapter Ambassador Program benefits both your association, chapters, and members. On the association side, the program creates greater awareness of your organization, ensures a consistent brand, and helps identify new leaders. For members, serving as an Ambassador enhances their leadership and career skills, thereby making participation a member benefit.
Join Sheri Singer, president, Singer Communications, to discuss the benefits of a Chapter Ambassador Program, how to recruit Ambassador members, the steps needed to launch the program, how to leverage this as a member benefit, and the overall value proposition.
Additional Resources:
- Download the slide deck to share the knowledge with your crew.
- Download the Attendee Chat – Dive into the chatter and see what everyone was buzzing about during the webinar.
- Review the Webinar Transcript – For those who prefer reading over watching, we’ve got you covered with the full transcript.
- Read a quick recap
Compliments of Sheri Singer to get you started …
Brought to you by Mariner Management, Billhighway, & Impexium