2025 Chapter  Performance &  Benchmarking  Report

2025 Chapter Performance & Benchmarking Report

Across a decade of benchmarking, one constant is clear: chapters remain far from universally high performing, and ROI is still opaque thanks to fuzzy metrics and a dearth of shared data on individual engagement. This year’s study raises the alarm that we may be at a...
Rethinking Membership as Community

Rethinking Membership as Community

Associations have served up membership models built around familiar structures, i.e., Special Interest Groups (SIGs), chapters, and online communities to drive engagement. Yes, these components have served as the backbone of engagement, but we’re seeing signs of wear...
Why Location Alone Doesn’t Define Community

Why Location Alone Doesn’t Define Community

As a general rule, associations define “chapters” as components operating within a certain geographic boundary (country, region, state, metro). While they vary in structure, chapters exist to give associations a local presence where a shared vision and mission can...
Local Component Utopia – Can it be achieved?

Local Component Utopia – Can it be achieved?

Few volunteers sign up to be association professionals; yet too often, that’s exactly what we expect of our component leaders. It doesn’t work. So how can we free volunteers from management tasks and let them focus on what really matters, i.e., advancing the mission?...