Case Study

In the fall of 2015, ASAE Foundation launched this research study to
address the institutional aspects of volunteer management. The intent is
to answer the question, “What components of a volunteer management
program lead to mutual benefit between the association and the
volunteer?” Phase I of this process was a survey of association staff
conducted to collect data regarding association volunteer programs and
measuring the associations’ satisfaction with their programs, followed
by a series of qualitative interviews.

At the 2013 ASAE Annual, the ASAE Executive Management Section hosted a conversation on rebuilding the volunteer spirit. Through the eyes and stories of five associations, we explored how the changing volunteer paradigm became an opportunity to shift governance structures, change member component formats, rethink how to engage younger professionals, and rethink volunteer training.

We share our journey with the American Association of Diabetes Educators to diagnose and overcome stagnancies within its chapters without overlooking the needs of the members. What developed was a new model that threw out the archetypal chapter structure in favor of state-based program featuring State Coordinating Bodies (CB) and Local Network Groups (LNG), thus simplifying administrative tasks, organizational requirements, and the leadership structure.

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We take a look at an association that saw a troubling trend that drove them to look closely at member engagement, member components and volunteerism. They recognized that while its membership base was growing, satisfaction with the association wasn’t. Plus, the association was struggling to maintain a strong leadership base. Determined to correct these issues, even if it meant upsetting the status quo, the Medical Group Management Association (MGMA) reached out to its current volunteers and staff for solutions.

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Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.

Mariner Management & Marketing provides association management, volunteer coordinator and leadership development information for associations and non-profit organizations.