We’ve traveled around the country this year, working with component (the catch-all phrase for all chapter models) volunteers and our resounding answer is: They can. Doesn’t sound overly optimistic you say? Well, the fuzziness comes from two directions. One, associations who don’t invest properly and so get mixed results. Two, aging chapter models that miss […]

A look at the history of associations tells us that chapters were often the seed for what is now a national or global organization. Take for example The Philadelphia Bar Association. It was founded in 1802, making it the oldest Association of lawyers in the United States; 64 years later in 1878, 20 state associations […]

Getting the digital generations engaged in our association is a constant conversation. I think we are better off in many cases asking our own members from these generations than scouring research. Which is why I find the work from the ASAE NextGen Project a useful guide. The NextGen project comes out of a facilitated discovery […]

A common theme I hear from chapters across associations is no one wants to volunteer. The counter to this statement is the 58% of the non-volunteering members in an ASAE Foundation study said they were interested in being more engaged. Given the context of the question which was on volunteering and accepting the premise that […]

I caught up with two media experts for a chat about a deep dive PRSA Maryland workshop on the Do’s & Don’ts of a TV Interview, which was held on September 28, 2018. Debra Schindler is currently the Regional Director of Media and Public Relations, MedStar Health; however, her career started in journalism. Debra launched […]

One of the most talked about sessions at 2018 PRSA Maryland Conference held on June 12 featured four top thought leaders on influencer communications. On stage we had three influencers, two of whom are also in the PR/Communications profession, and an influencer strategist. The panel discussion highlighted that PR professionals are well positioned to leverage […]

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