“Associations are at an inflection point. The conditions are in place to drive associations toward a renaissance, a new Golden Era, where associations will have even greater relevance within their fields. But to thrive in this new environment, associations will have to develop new strategies and structures to evolve to the macro changes that are taking place.” Powerful words by Don Neal of 360 Live Media
This observation by Tim Ebner writing in Associations Now applies the lessons shared by the ASAE19 Annual keynoters Henry Timms and Jeremy Heimans to the trends we’re seeing in the 2019 Chapter Benchmarking Report.
Way too often we hear the lament “we can’t get anyone to our chapter events. Everyone’s too busy.” I’ll counter with, yes, people are busy, however event attendance is strong. ASAE’s 2017 Decision to Attend study confirms this.
There is a shift occurring in the world of chapters. Associations are increasingly viewing chapters as a critical component of their membership engagement strategy.
Most associations know how much their chapters cost in staff support, rebates/grants, training programs, technology platforms, etc. But few seem to have a good handle on the actual return on that investment. Measuring chapter ROI fills in a missing puzzle piece that allows associations to make strategic and operational decisions with great clarity.
During a recent conference call, a text came in. It was from one of the “younger” board members. The gist of it: why are these meeting always a waste of my time? Boring or poorly run meetings send more volunteers running than just about anything else. That’s why Carol Hamilton’s recent blog post on meetings that work, caught my eye.
Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.