While we all felt the rumblings in chapters before 2020, the past 22 months have been an exercise in jumping over deepening cracks in the system. We saw chapters go dormant and we saw others burst with activity and new faces. Disruption has opened a door for us to explore new options for chapters and chapter programs.
Member Volunteers bring passion to their work… What they don’t always have are the leadership and team skills needed to make the most of that passion. Tapping effectively into the diverse skills, knowledge and energy of our volunteers requires a commitment on our part to reduce barriers to entry and provide effective volunteer preparation. We […]
We gathered some 70 association pros for a virtual idea swap on how national organizations can support and resource their chapters/components in this time of uncertainty. Kicking off the conversation was Diana Tucker, CAE, Vice President, Membership & Chapter Relations at NAIOP who shares how they are equipping their 50+ chapters, including giving them access […]
A healthy chapter program delivers valuable benefits for an association. It drives member engagement, member satisfaction, and overall member growth. In this paper, you’ll discover practical ideas and approaches to help you evaluate your chapter program’s health and pinpoint ways to strengthen it.
Mariner Management in collaboration with Billhighway and researcher Kevin Whorton, Whorton Marketing & Research, launched this second edition of the chapter benchmarking study in late 2018. The survey was designed to gather industry data about association chapter programs. We also wanted to fuel the dialogue on what makes an effective chapter—and an effective chapter/association relationship. […]
Chapters have been around as long as associations and in quite a few instances pre-date their respective national/international association. The need to have the face-to-face “in my neighborhood” connections remains strong. What’s changed is the need for a mini-version of the national organization and all the infrastructure to accommodate that. Pre-technology / pre-internet we needed […]
Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.