A healthy chapter program delivers valuable benefits for an association. It drives member engagement, member satisfaction, and overall member growth. In this paper, you’ll discover practical ideas and approaches to help you evaluate your chapter program’s health and pinpoint ways to strengthen it.
Mariner Management in collaboration with Billhighway and researcher Kevin Whorton, Whorton Marketing & Research, launched this second edition of the chapter benchmarking study in late 2018. The survey was designed to gather industry data about association chapter programs. We also wanted to fuel the dialogue on what makes an effective chapter—and an effective chapter/association relationship. […]
Chapters have been around as long as associations and in quite a few instances pre-date their respective national/international association. The need to have the face-to-face “in my neighborhood” connections remains strong. What’s changed is the need for a mini-version of the national organization and all the infrastructure to accommodate that. Pre-technology / pre-internet we needed […]
Fully Developing Your Volunteer Workforce – handout for #FSAE17 session.
Includes 5 key findings of the ASAE Foundation research, drivers for
volunteer satisfaction, and a tool for gauging your volunteer program.
The dashboard indicator concept flashes visual signs of organizational health. See how this tool can monitor key success factors and warn of problem areas that need fixing. Download the report for more information.
The first Chapter Benchmarking Study sought to shed light on association chapter programs from structure to support to measurement. In this report you’ll find data on a standard practices regarding membership, programming, requirements and metrics for chapters as well as insight on questions such as are chapters still relevant, are associations making changes to chapters and how do we evaluate our chapters.
Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.