Benchmarking (count and compare) can serve many purposes, but the most important purpose is to define what’s most important! Everyone’s likely heard some variation on the business maxim, “you can’t manage what you don’t measure,” but the corollary consequence, “you tend to manage what’s being measured” is often overlooked. Bottom line, if we want our […]
That question is an ongoing conversation between associations and their chapters that is often complicated by differing state restrictions and the comfort levels of members regarding in-person events, leaving associations with no clear answers. To go fully in-person could alienate those that still feel uncomfortable while staying fully virtual risks further diminishing those vital personal […]
We know that chapters are often in the position to pivot more readily than national when the need arises. We’ve seen it happen over and over again especially in 2020. So now the question is how can we harness that agility on a larger scale?
We’re halfway through this unusual and, often unsettling, year where we’ve had to regroup and rethink how we do things. On July 16th, association pros gathered – virtually of course – to share what lessons have been learned, what ideas have been tried, and what solutions were found along the way. And to brainstorm on […]
In this virtual workshop, we share how you can teach and resource your chapters to better engage members. Are you meeting your members where they’re at in their career? Are your chapters? We know depending on the stage of their career, your members have different needs and wants. This virtual workshop will be a deep […]
Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.