Turning Insight into Action: What Chapters Need Now

Turning Insight into Action: What Chapters Need Now

The 2025 Chapter Benchmarking report is out and the most common question we’re heard is … WHAT NOW? That’s became the purpose of the latest component webinar held on February 24, where we broke down what we learned into practical, achievable actions associations...

Chapter Benchmarking Insights That Matter Now

How can these insights inform decisions in the months ahead? Associations already have the data — the question is what to do with it. In this session, we’ll break down the latest benchmark findings and show how they can inform smarter decisions in the months ahead....
2025 Chapter  Performance &  Benchmarking  Report

2025 Chapter Performance & Benchmarking Report

Across a decade of benchmarking, one constant is clear: chapters remain far from universally high performing, and ROI is still opaque thanks to fuzzy metrics and a dearth of shared data on individual engagement. This year’s study raises the alarm that we may be at a...
Rethinking Membership as Community

Rethinking Membership as Community

Associations have served up membership models built around familiar structures, i.e., Special Interest Groups (SIGs), chapters, and online communities to drive engagement. Yes, these components have served as the backbone of engagement, but we’re seeing signs of wear...
Why Location Alone Doesn’t Define Community

Why Location Alone Doesn’t Define Community

As a general rule, associations define “chapters” as components operating within a certain geographic boundary (country, region, state, metro). While they vary in structure, chapters exist to give associations a local presence where a shared vision and mission can...