Back to the Future for Associations

2010 was an exciting year for Mariner as we criss-crossed the country talking with association volunteers, leaders and staffs about the new models and new opportunities. I often referred to a favorite movie of mine “Back To The Future” because like that...
Rock Star Meetings!

Rock Star Meetings!

What makes Association Chapter events rock? Find out in this slide deck! Rock Star Meetings! View more PowerPoint from Mariner Management / Peggy Hoffman...

Components & Member Experience: A Look at ROI

Mariner Management and Whorton Marketing & Research conducted a 2006 study to examine the ROI of components by measuring the actual experience of members. Four associations, profiled below, participated in the study with each providing a cell of 2,000 randomly...
Wrapping Up a Decade in Business

Wrapping Up a Decade in Business

In January 2002, Peter and I, on something of a whim, opened Mariner Management & Marketing. We had just both left our “day jobs” (Peter as EVP and me as Membership & Marketing Director for a trade association) at the close of 2001. We had a vision to create a...