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Mariner Management & Marketing LLC

/how-we-help/engage-volunteers

The volunteer of yesterday is different than the one of today who will be different in the future. To be successful in engaging members as volunteers, we have to match our volunteer programs to our volunteers’ aspirations and interests.

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/how-we-help/develop-leaders

Leaders are neither born nor made. More precisely the recipe includes a little of the right DNA, a choice made, and effective nurturing. Associations can have an impact on the latter two with great results.

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/how-we-help/build-chapters

Chapters appear to have a powerful impact on association membership levels. Developing chapters as partners requires a chapter strategy that focuses on key metrics and provides meaningful support.

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/how-we-help/grow-member-communities

Associations need not cede their place as home for professional community if we place member collaboration and engagement as a priority, seek new models and invest in developing volunteers to lead us.

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/how-we-help/manage-associations

We say “manage” but it more closely resembles conducting. We see our role as a conductor to bring the best out of each of the volunteer leaders.

 

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Engage association volunteers
Build association chapters

Innovative Growth for Associations

  • Main holding globe with inverted imageWhat if we replaced traditional chapters with local networking groups?
  • What if we replaced committees with project teams and morphed full-time volunteer positions into ad-hoc jobs?
  • What if we replaced "volunteering" with "engaging" and "member" with "citizen"?
  • What if we applied just-in-time concepts to volunteer training and support?

These are the types of questions that keep Mariner fired up. We believe that associations have existed since the 1800's because associating is fundamental to humans. We also believe though change is fundamental. Just as society has evolved through the ages - industrial to information to social - associations must too. So, whether it's guiding our management clients or collaborating with our consulting clients, we ask the questions that count and seek unconventional wisdom. And, we follow the compass. This has led us to the Chapter of Future, Chapter Dashboard, Embracing Volunteer Adhocracy and exciting projects like Rebuilding The Volunteer Spirit.

We think of ourselves as association executives, dedicated volunteers and - yes - mariners.

 

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  • I spoke with KiKi L’Italien about association volunteer models for Aptify’s Association Mavens Series. She asked the question “what can a volunteer in the system do to change the system?” The answer: plenty.

  • Then let’s make it meaningful and fun. Down with boring meetings and down with meetings that we don’t leave with more energy than we started.

  • It’s really human nature to get involved and when we don’t get involved, we don’t have that loyalty or that commitment and so in a membership organization, involvement is going to be the trigger. I have on more than occasion suggested we ban the "V" word as in Volunteer because it causes us (who manage volunteers) and members (who could be volunteers) to be trapped in an old paradigm.