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Mariner Management & Marketing LLC

/how-we-help/engage-volunteers

The volunteer of yesterday is different than the one of today who will be different in the future. To be successful in engaging members as volunteers, we have to match our volunteer programs to our volunteers’ aspirations and interests.

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/how-we-help/develop-leaders

Leaders are neither born nor made. More precisely the recipe includes a little of the right DNA, a choice made, and effective nurturing. Associations can have an impact on the latter two with great results.

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/how-we-help/build-chapters

Chapters appear to have a powerful impact on association membership levels. Developing chapters as partners requires a chapter strategy that focuses on key metrics and provides meaningful support.

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/how-we-help/grow-member-communities

Associations need not cede their place as home for professional community if we place member collaboration and engagement as a priority, seek new models and invest in developing volunteers to lead us.

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/how-we-help/manage-associations

We say “manage” but it more closely resembles conducting. We see our role as a conductor to bring the best out of each of the volunteer leaders.

 

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Engage association volunteers
Build association chapters

Innovation & Chapters

  • What if began the conversation on chapters with “how do members want to engage locally”?
  • What if we replaced "volunteering" with "engaging" and "member" with "citizen"?
  • What if we evolved traditional chapters into flexible local networking groups?
  • What if we replaced chapter boards with project teams and morphed full-time volunteer positions into ad-hoc jobs?
  • What if we applied just-in-time concepts to volunteer training and support?

These are the types of questions that keep Mariner fired up. We believe that associations have existed since the 1800's because associating is fundamental to humans. We also believe though change is fundamental. Just as society has evolved through the ages - industrial to information to social - associations must too. So, whether it's guiding our management clients or collaborating with our consulting clients, we ask the questions that count and seek unconventional wisdom. And, we follow the compass. This has led us to the Chapter of Future, Chapter Dashboard, Embracing Volunteer Adhocracy and exciting projects like Rebuilding The Volunteer Spirit.

We think of ourselves as association executives, dedicated volunteers and - yes - mariners.

Association Innovation

  • Peggy Hoffman

    We do a lot work in the area of strengthening components aka chapters. So many times, we are asked to “help them do their job better”. We’ve tried – and in several cases succeeded – in helping associations shift that request to “help them create the job they can do”.  Or in other words, evolve the way chapters operate. This is a tough shift – we know. And it’s an age-old challenge as Jamie Notter recounted in his latest blog post where he offered a story about competitive swimming in the early 1800’s.

  • Peggy Hoffman

    How can you move members and legacy chapter systems into the future? Two associations – one state, one global – used visualization in two different ways to help evolve their models to meet their changing memberships.

  • Peggy Hoffman

    Associations are tweaking, evolving and revamping their chapter programs. According the ASAE Foundation Mutually Beneficial Volunteering Relationships, 44% or associations in the study indicated they reviewed their structure and 41% added or deleted components or made a change within the past five years. Examples of this will be part of the conversation at CEX: Association Component Exchange on October 13 in Arlington, VA.

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Association Blog

  • As we wrap up a year and move into the new year, there are questions flying over on ASAE Collaborate. Like the recent exchange on Components all around chapter structure and support. We understand how benchmarking is a useful tool ... so here's a handy infographic on chapters and link to the full benchmarking study.

  • We do a lot work in the area of strengthening components aka chapters. So many times, we are asked to “help them do their job better”. We’ve tried – and in several cases succeeded – in helping associations shift that request to “help them create the job they can do”.  Or in other words, evolve the way chapters operate. This is a tough shift – we know. And it’s an age-old challenge as Jamie Notter recounted in his latest blog post where he offered a story about competitive swimming in the early 1800’s.

  • How can you move members and legacy chapter systems into the future? Two associations – one state, one global – used visualization in two different ways to help evolve their models to meet their changing memberships.