Ban the “V” Word

It’s really human nature to get involved and when we don’t get involved, we don’t have that loyalty or that commitment and so in a membership organization, involvement is going to be the trigger. I have on more than occasion suggested we ban the “V” word as in Volunteer because it causes us (who manage volunteers) and members (who could be volunteers) to be trapped in an old paradigm.

I had chance to talk with Beth Brodovsky of Iris Creative on her weekly “Driving Participation” podcast about banning the word. I proposed that getting members involved to a greater level where they can be considered citizens and “belongers” of an organization starts with getting outside our traditional thinking. Little things can add up to big-time involvement from members. Listen in or download the transcript.

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