We are all familiar with branding guidelines that tell you how to properly use logos, typeface and colors, messaging, etc. in the name of creating consistency and familiarity throughout the organization. But what about your verbal brand? The message that your members...
Ramp Up Member Engagement If you asked chapter boards, leaders, members, and staff, to describe your association, chances are you would get a multitude of responses. Each time your stakeholders describe your association with a different voice, it muddies your brand....
Our component/chapter webinar series with our friends at Billhighway continues on February 27 with a look at how to launch your ambassador program with Sheri Singer, followed by a deep dive into the root causes of volunteer burnout on March 27* (details to come), and...
5 Game-Changing Fixes Help Chapters Increase Non-Dues Revenue in 2024 January 31, 2024 (webinar) As an association exec, you’d love for 2024 to be a year of strong non-dues revenue growth – for you and your chapters. If sponsors, exhibitors, and advertisers believe...
It’s February and now that you’ve had a full month to reflect on the past year while planning for the new one, how are you feeling? Are you still excited about the promises and opportunities that await you? Or is there a nagging feeling that something could/will go...
Great news! Our component/chapter webinar series with our friends at Billhighway kicks off in January with two excellent topics. Join us on January 31 as we talk about increasing our non-dues revenue with Carrie McIntyre. Then jump on again on February 27 to learn how...
