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Mariner Management & Marketing LLC

Technology

Blog
Mar 24
Peggy Hoffman
Video player screen

What do trends in streaming services and TV purchases have to do with chapters? Well maybe we should say member components rather than chapters. And the answer is provide an important lesson.

Blog
Mar 16
Peggy Hoffman
Meetup.com organizer tips video grab

According to Inc., “Websites like Meetup have created an entire sub-industry for events.That’s right Inc. is saying the DIY events and Meetups are disrupting events industry. And that’s not all they are disrupting. Back in 2012, we first pointed to the WordPress Meetup in a post on The New Competition for Our Association Chapters.

Blog
Jan 09
Peggy Hoffman
Explore, experiment, brainstorming, ideastorming - paper, pencil

Don't you love experiments? Don't you really love when someone else is in charge and gives you a front row seat to both participate and learn? It seems that 2017 might be ASAE's year for playing that role.

Blog
Mar 02
Carol Blattau
Dunce Cap

Hi blog readers! A bit red face here at Mariner because we’ve been neglecting this blog a bit. Not because we don’t have anything to say – trust me, we have plenty to say – but because like most of you, we’ve been busy as bees. Between flying back and forth across the county (mostly Peggy) and driving back and forth from PA (mostly Peter), not to mention several big projects (Peggy & Peter), we’ve been a bit crazy here. Of course that’s a pretty lousy excuse but there it is.

General: Technology
Blog
Jan 04
Peggy Hoffman
Light bulb burning bright in a pile of dead bulbs

Here’s to a brilliant new year … new years always give us a fresh start, a blank sheet. But sometimes that blank sheet can be intimidating so here’s a little help. We’ve curated 16 bright ideas we’ve spied that just might be the spark for you.

Blog
Nov 03
Carol Blattau

Running a successful chapter can be a daunting task and nothing makes it more so than the operational side of things. To help with this, we’ve compiled a list of available tools and resources that chapters can use to address many of these tasks. Keep in mind that there are a gazillion+ tools and new technologies coming online every day so this list is far from complete. (Updated 10/28/17)

Oct 12
Peter Houstle

In The Future of Data Bo Crader suggests we “Forget about Big Data,” and asks “What does your organization actually need and struggle with? What will make a real impact on your fundraising, service, and Mission?” Like Crader, I find “Smart Data” is “a more resonant term for what nonprofits are looking for today: how can we transform and serve data in a more automated, expedient, and actionable fashion than what we’ve done in the past.”

Blog
Sep 01
Peter Houstle

World number 1 tennis doubles partners and real life twins, Bob and Mike Bryan teamed up to do a cool commercial for Esurance featuring a mobile robot which allowed them to explore NYC without leaving the locker room. The robot, currently available from Double Robotics for an easy $2,499…not including the essential tablet (iPad or similar), lets you cruise about on a virtual Segway, carrying on conversations, snapping photos, consuming hot dogs…oh well, maybe not the hot dogs…=O

Blog
Jun 06
Peggy Hoffman
questions

For anyone who’s earned their APR or successfully won a Silver Anvil, Best in Maryland or any PR award, you know that research at the front end and evaluation at the end are “do not skip” steps. Of course following metrics and be aware of research throughout any PR campaign or project is also critical.

Blog
Apr 28
Peggy Hoffman
looking under a microscope

As management guru and former GE CEO Jack Welch noted, “You can’t manage what you don’t measure.” We would suggest the corollary is equally true…i.e. “You manage what you measure (and ignore that which you don’t measure).” In other words, the things about which we make decisions and the decisions themselves are often governed by what we can readily observe and count.

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