Great conversation going on over at Acronym on how helpful are member needs assessment surveys. Katie Paffhouse started the conversation posting the question “How do your chapters determine member needs?” Kristi Donovan made the great observation that surveys are “a snapshot in time – if ASAE asked me right now what I needed, I’d tell them what it was right now, but by the time they were able to analyze the data, I will likely be on to something else.”
If not a survey, then how? Unfortunately, I think too many aren’t even asking how. Some don’t even know who. Think of all the national associations that don’t collect even registration or volunteer activity at the local level.
What do you collect? How do you use it?